WEB DESIGN AND DEVELOPMENT

A Pittsburgh Based Web Design Company

Is Your Website Providing the Value it Should for Your Business?

How about the results that it could? A solid web design and its content is a crucial component of your business, and this holds true across all industries and verticals. Your website is the hub of your online presence. It is the only online asset that is 100% yours.

Unlike other social platforms and public forums that round out your online presence, you are the only one to have complete control over your website. Your website is the one online asset you own.

An effective website attracts visitors and encourages them to spend time on your website. A quality user-experience and curated-content are what ultimately lead visitors to engage with your business.  

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A website is the only online asset that is 100% yours.

The goal of your website is to turn visitors into qualified leads and start a conversation with your prospects. It’s an art to have a website that is inviting, informative, and influential at the same time.

Our team at RedShift knows the importance of having a visually appealing website that carries your message. The design needs to be mobile-friendly and optimized for search and conversion across all devices. 

But it’s much more than just looking good. Whether you need a completely new design or a few tweaks here and there, our goal is to match the design with functionality to create the best user-experience possible.

As we begin the design process, we take time to learn about you, your company, and your target audience.

Then, using our market expertise, we pair this information with what we know your website needs to be successful.

Four Phases to Web Design Success

PHASE 1:

Project Discovery

The first phase is the discovery process, where we learn about you and your business. We want needs, goals, must-haves, nice-to-haves, and everything between.

We need to completely understand your business goals, plan for any special functionality needs, and capture the overall vision so we can bring it to life. The discovery step includes identifying your target market and buyer personas – who they are and what makes them tick.

PHASE 2:

Design & User Experience

During our web design process, our designers focus on the user experience. Although this is your website, it is not for you – it is for the user: your current and potential customers. We want users to navigate your website and find the information they need without fail.

In this step, we provide a sitemap, wireframes, and visual designs for your home page and interior pages.

We also take a “mobile-first” approach to web design. If your web design is not optimized for mobile users, you will miss out on an enormous number of potential customers.

A properly designed mobile website loads fast, gets the user correct information quickly and efficiently, and all delivered in a clean, easy-to-use interface.

PHASE 3:

Website Develoment

Once you have approved the designs and plans for your website, our team of web-designers can bring them to life. Our experienced development team transforms your approved designs into a fully-functioning, always optimized website.

Before your design is finalized,  we run all deliverables through a strict quality assurance program to make sure your site meets the highest standards.

PHASE 4:

Website Deployment

After you have approved the final, developed site, we will stage it “live” on the internet.

We test your new website in multiple browsers and go through an intensive debugging process before customers ever visit. 

Most importantly, you will have a smooth transition from your current website to your new and improved website. You can expect next to no, if any, downtime, and adjustments made outside of peak hours. 

An effective, sales-oriented website needs to be a continuation of your brand. It needs to be visually appealing, organized, and easy to navigate. Our goal is for your new site to establish your business as an expert in your industry.

Add in some quality content to showcase your authority and the proper components to convey trust, and you are well on your way!

You need a website that goes to work for your business. Let RedShift’s Pittsburgh web design team create it!

An effective, sales-driven website should be a continuation of your brand. It should be well-designed and visually appealing, organized and easy to navigate, and it should contain information that establishes you as an expert in your field. If this doesn’t sound like your website, contact RedShift today to learn more about how our website design can help you take your business to the next level.

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You need a website that really works for you.
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