At the Heart of Digital Marketing is Content Marketing

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At the heart of digital marketing is content MArketing. contextually relevant Content is king, and it rules supreme. It just works.

At RedShift, our content marketing strategies ensure that we are not only creating the right content, but that we distribute it to the right people, in the right place, at the right time. Those are the four elements of content marketing: relevant content, a targeted audience, smart placement and impeccable timing — and they make a deadly combo.


Content Marketing Basics

Today’s consumers do a lot of online research and guide their way through most of the sales process without direct interaction with your business. So how do you talk to your customers — without actually talking to your customers?

The answer is through content. Effective content marketing uses search engine optimized content to provide value to your target audience. Effective content is strategic, engaging and informative. Put very simply, content done well solves a problem or answers a question for your audience.

Example Of A Blog On A Laptop Screen

But content can only work if people see it. That means you have to be strategic — you need to promote, distribute and syndicate content to get as many eyes on it as possible. According to Aberdeen, leaders in content marketing enjoy almost eight times as much website traffic — that should show how important engaging and informative content is to your brand and your customer’s experience.

Content distribution and syndication is how we put content out in front of your target market. Our content marketing approach at RedShift involves an in-depth strategy that aims to help drive engagement and opt-ins for marketing automation campaigns and guide your prospects through the buyer’s journey.


Content Marketing Process

The buyer’s journey comprises three phases: awareness, consideration and decision. We write every piece of content to create for your buyer persona; we aim to give buyers a gentle push to the next phase until they finally become a customer.

We perform extensive keyword research to ensure that your content is search engine optimized. SEO-friendly content will help to drive more traffic to your website. We use a data-driven process that begins with a Website Quality Audit, followed by a content audit and a competitive audit that we then use to build a data-driven content strategy.

Besides standing firmly on its own, content is also one of the five major components of Digital Marketing Essentialism™, a sensible, realistic and practical marketing plan based on concrete objectives.

Content is also one of the core components of Inbound Marketing, something we are big proponents of — we get a thrill out of helping new customers find your brand naturally. We take pride in making those customers think it was their idea, instead of pushing them.

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Content can only work if people see it.

The Power of Content Marketing


There’s no question that content marketing is good for business. Some key benefits of implementing a robust content marketing strategy are:


Types of Content

Content marketing isn’t limited to words on a webpage. It goes beyond that. Here are just a few of the types of content that the RedShift team can help you create:
Example Of A Blog On A Cell Phone Screen
There’s so much more you can do with your content, and the form it takes can vary. We’ll help you decide what content is best for your business and for your goals.

FAQs About Content Marketing Agencies

A content marketing agency specializes in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. At Redshift Digital Marketing, we aim to drive profitable customer action by understanding your business goals, identifying your target audience, and developing a strategic content plan. Our services range from blog writing and video production to social media management and SEO optimization, ensuring your content not only reaches your audience but also resonates with them.

Hiring a content marketing agency brings a wealth of expertise and resources to your business, helping you to:

1. Develop a Strategic Approach: Benefit from a well-thought-out content strategy tailored to your business goals.

2. Create High-Quality Content: Access a team of skilled writers, designers, and video producers.

3. Increase Online Visibility: Improve your SEO and enhance your online presence.

4. Engage Your Audience: Create content that resonates with your target audience and builds trust.

5. Measure Results: Utilize advanced analytics to track the performance of your content and ROI.

Content marketing agencies offer a wide range of services to enhance your online presence and engage your audience. At Redshift Digital Marketing, our services include:

1. Content Strategy: Developing a comprehensive plan aligned with your business goals.

2. Content Creation: Producing high-quality articles, blogs, videos, infographics, and more.

3. Content Distribution: Ensuring your content reaches your target audience through the right channels.

4. SEO Optimization: Optimizing your content for search engines to increase visibility.

5. Social Media Management: Managing your social media profiles and content to engage with your audience.

6. Analytics and Reporting: Providing insights into the performance of your content and ROI.

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