DIGITAL MARKETING ESSENTIALISM™
At RedShift, we believe nothing is more important than setting the foundational structure for a results-driven digital marketing game plan to simplify, strengthen and scale your business. We founded Digital Marketing Essentialism™ in contrast to the status quo, knowing something was missing in how most agencies and other providers have been servicing their clients. Reinforced by our core values, Digital Marketing Essentialism™ builds upon a finite system that exponentially produces results and provides greater attention to detail.
The DME Process
Digital Marketing Essentialism™ comprises Five Major Components that need to be addressed in great detail and stacked one upon the other. This provides the foundation for your marketing efforts to work together exponentially.
CONSUMER
Each marketing journey begins with the consumer. A complete understanding of your consumer is crucial to your success. This goes well beyond demographics and the psychology and behaviors that determine decisions. What are their pain points and goals, and what drives them to choose one product or service over another? To answer these questions, our first order of business is learning about your target audience. Based on market research and data, we build a “Buyer’s Persona,” a detailed, multi-dimensional model of your ideal customer. As we’re developing this, we plan the “Buyer’s Journey,” the process all consumers go through in traveling from Awareness through Consideration and finally to Decision.
PLATFORM
After developing a comprehensive understanding of the consumer, next is building a platform. It must be solid, as every marketing effort will be launched here. The platform includes a compelling brand with a consistent message, a fully optimized website, and active social media channels. Your brand and online assets will be perfectly aligned, creating a reaction that ignites a charged, exciting campaign.
CONTENT
With a solid foundation secured, we begin creating dynamic content. Blogs, downloads, videos, print — each designed to meet the needs, satisfy the cravings, and pique the interest of the ideal consumer we now understand so well. The content will answer your target audience’s questions, inspire them to want to know more, and guide them through the Buyer’s Journey.
DISTRIBUTION
No matter how compelling, content is useless if your audience doesn’t see it. Unfortunately, noise, clutter, and quickly expanding media options make it easier than ever for content and messages to get lost. At RedShift, we target and promote. With our expert analysis of data from a reliable, curated array of sources, we implement pinpoint promotion through social media, email marketing, paid ads, and public relations. We choose these promotional channels for maximum effectiveness and cost efficiency.
CONVERSION
The last stage of the RedShift marketing mission is conversion. This is the one that can exert the gravitational pull to convert your website visitors into leads or sales. There are many ways to convert visitors, and we will customize recommendations based on your goals and your buyer’s persona. We might recommend offering free consultations, samples, checklist downloads, or exclusive video content. If it inspires your customers to share their email addresses with you, that part of the mission is a success.
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