DIGITAL MARKETING ESSENTIALISM™
At RedShift, we believe that nothing is more important than setting the foundational structure for a results-driven digital marketing game plan to simplify, strengthen and scale your business. We founded Digital Marketing Essentialism™ in contrast to the status quo, knowing all too well that there was something missing in the way most agencies and other providers have been servicing their clients. Reinforced by our core values, Digital Marketing Essentialism™ builds upon a finite system that exponentially produces results and provides for greater attention to detail.
The DME Process
Digital Marketing Essentialism™ comprises Five Major Components that need to be addressed in great detail and stacked one upon the other. This provides the foundation for all of your marketing efforts to work together exponentially.
CONSUMER
Each marketing journey begins with the consumer. Complete understanding of your consumer is crucial to your success. This goes well beyond demographics and into the psychology and behaviors that determine decisions. What are their pain points, what are their goals and what drives them to choose one product or service over another? To answer these questions, our first order of business is learning about your target audience. We build a “Buyer’s Persona,” a detailed, multi-dimensional model of your ideal customer based on market research and data. As we’re developing this, we plan the “Buyer’s Journey,” the process all consumers go through in traveling from Awareness, through Consideration and finally to Decision.
PLATFORM
After developing a comprehensive understanding of the consumer, next is building a platform. It must be solid, as every marketing effort will be launched from here. The platform includes a compelling brand with a consistent message, a fully optimized website and active, engaging social media channels. Your brand and your online assets will be perfectly aligned, creating a reaction that ignites a charged, exciting campaign.
CONTENT
With a solid foundation secured, we begin creating dynamic content. Blogs, downloads, videos, print — each designed to meet the needs, satisfy the cravings and pique the interest of the ideal consumer we now understand so well. The content will answer your target audience’s questions, inspire them to want to know more and guide them through the Buyer’s Journey.
DISTRIBUTION
Content, no matter how compelling, is useless if your audience doesn’t see it. Noise, clutter and quickly expanding media options make it easier than ever for content and messages to get lost. At RedShift, we target, and we promote. With our expert analysis of data from a reliable, curated array of sources, we implement pinpoint promotion through social media, email marketing, paid ads and public relations. We choose these promotional channels for maximum effectiveness and cost efficiency.
CONVERSION
The last stage of the RedShift marketing mission is conversion. This is the one that can exert the gravitational pull to convert your website visitors into leads or sales. There are a myriad of ways to convert visitors, and we will customize recommendations based on your goals and your buyer’s persona. We might recommend offering things such as free consultations, free samples, checklist downloads or exclusive video content. If it inspires your customers to share their email address with you, that part of the mission is a success.
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