Digital marketing is a marathon, not a sprint
We get it. You didn’t think marketing on the internet would be hard to do. You thought internet marketing would be cheap. You thought you could start a marketing campaign and get serious traction immediately. But digital marketing is a marathon, not a sprint — and the more time you put into it, the more you get out of it. But don’t worry. Through search engine marketing (SEM), you can get your digital marketing where you want it to be. There’s also a tactic you can use right now to drive results: pay-per-click (PPC) marketing.
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While our innovative Digital Marketing Essentialism process is at the core of everything we do, many different elements go into developing an effective marketing campaign. At RedShift Digital Marketing, we’re masters of every element, allowing us to provide complete marketing services to our clients as part of a DME campaign or as stand-alone services.
Digital Marketing Essentialism™
DME is our five-step, foundational structure for a results-driven digital marketing game plan to simplify, strengthen and scale your business. The Five Major Components — Consumer, Platform, Content, Distribution & Conversion — need to be addressed and stacked one upon the other to provide the foundation for all of your marketing efforts to work together. This finite system produces exponential results.
Inbound Marketing is a method of developing strategies for drawing customers in using techniques like creating helpful content for a targeted audience, interacting with customers on social platforms, and optimizing websites for search engines.
Search engine optimization is at the heart of your digital marketing efforts. It is an essential, cannot-be-forgotten tactic in any effective marketing strategy. The foundation of all your online marketing efforts, SEO builds upon keywords most relevant to your consumers and the services you offer and is tied to everything you have and do online.
If you are a local company, local SEO can be even more important to your business than your website. From a basic standpoint, it works in the same way as “traditional” SEO. But with local SEO, Google uses unique ranking factors to arrange local search results.
The four elements of content marketing are relevant to the content (blogs, videos, checklists, testimonials, and email lists), a targeted audience, smart placement, and impeccable timing. Effective content is strategic, engaging, and informative; it solves a problem or answers a question for your audience.
Search Engine Marketing
Search engine marketing is a way to market a business through website promotion, using paid advertising to increase a business’s visibility on search engine result pages. With SEO, the goal is to optimize your website to drive traffic through organic search results.
Social Media Marketing
Social media marketing is quickly becoming the preferred method for businesses to attract new customers. Through paid social media ads, social media platforms allow you to target people based on demographics, interests, and behaviors.
Traditional advertising methods include print, television, outdoor, radio, public relations, and more. An integrated media planning approach ensures that every media channel is evaluated and considered for use as part of your unique and successful overall marketing strategy.
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