While our innovative Digital Marketing Essentialism process is at the core of everything we do, there are many different elements that go into developing an effective marketing campaign. At RedShift Digital Marketing, we’re masters of every element, allowing us to provide complete marketing services to our clients as part of a DME campaign or as stand-alone services.
Digital Marketing Essentialism™
DME is our five-step, foundational structure for a results-driven digital marketing game plan to simplify, strengthen and scale your business. The Five Major Components — Consumer, Platform, Content, Distribution & Conversion — need to be addressed and stacked one upon the other to provide the foundation for all of your marketing efforts to work together. This finite system produces exponential results.
Inbound Marketing is a method of developing strategies for drawing customers in using techniques like creating helpful content for a targeted audience, interacting with customers on social platforms and optimizing websites for search engines.
Search engine optimization is at the heart of your digital marketing efforts. It is an essential, cannot-be-forgotten tactic in any effective marketing strategy. The foundation of all your online marketing efforts, SEO builds upon keywords that are most relevant to your consumers and the services you offer and is tied to everything you have and do online.
If you are a local company, local SEO can be even more important to your business than your own website. From a basic standpoint, it works in the same way as “traditional” SEO. But with local SEO, Google uses a unique set of ranking factors to arrange local search results.
The four elements of content marketing are relevant content (blogs, videos, checklists, testimonials and email lists), a targeted audience, smart placement and impeccable timing. Effective content is strategic, engaging and informative; it solves a problem or answers a question for your audience.
Search Engine Marketing
Search engine marketing is a way to market a business through website promotion, using paid advertising to increase a business’s visibility on search engine result pages. With SEO, the goal is to optimize your website in order to drive traffic through organic search results.
Social Media Marketing
Social media marketing is quickly becoming the preferred method for businesses to attract new customers. Through paid social media ads, social media platforms allow you to target people based on demographics, interests and behaviors.
Traditional advertising methods consist of print, television, outdoor, radio, public relations and more. An integrated media planning approach makes sure that every media channel is evaluated and considered for use as part of your unique and successful overall marketing strategy.
We’re here to help every way we can.
Want to chat about your biggest marketing challenges?