Local SEO services involve optimizing your website for people searching for products and services in your local area. Local businesses can find and win new customers in their geographical location by optimizing their web pages for local searches.
Ensure potential customers find you and keep you top of mind when weighing their options. If you don’t, your competitors will. Capture qualified leads, increase traffic to your website and physical location, and boost sales by showing up in relevant search results through local SEO.
Local SEO is similar to traditional SEO, but instead of targeting the whole world, you’re targeting a specific area. For example, if you have a company in Pittsburgh, you can focus on ranking for local search terms and common queries in your area.
If you’re a small or local business, local SEO can help people in your community find you easily and increase your chances of outranking competitors offering similar products or services.
Google uses unique ranking factors for local SEO to arrange search results. These factors include:
Overall, the three main factors Google analyzes when ranking your business for local searches are relevance, distance, and prominence. These factors help search engines match customers to the companies that best address their needs.
Local SEO is vital because it can help drive more traffic to your website and physical location. Consumers often look online before visiting a physical site, and nearly half of all Google searches have “local intent.”
Optimizing your website for local SEO can help you gain online leads and get more people through the door (literally). It can also lead to higher conversion rates since you’re ranking for specific searches to help people find exactly what they’re looking for – often the same day they conduct their search.
Bottom line: Appearing for local search results can get customers in the door hours or even minutes after they find you online.
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Google My Business plays a considerable role in ranking in the “Map Pack,” which comprises two organic search result sections – regular search result listings and a map. Ranking in the Map Pack can significantly increase your likelihood of appearing for local searches and increasing virtual and foot traffic.
To appear at the top of Google Map Pack results, optimize your Google My Business listing. Also focus on continually building your collection of online reviews and citations, engaging with your local community, and enhancing local search signals on your website.
Optimizing your Google My Business listing can help you boost your local SEO, which in turn can boost your regular SEO and increase visibility across the board. Bah-duh-bing.
When ranking search results for local users, Google and other search engines look at the following factors to create the best matches possible – as quickly as possible:
Here’s the process RedShift, a local SEO company in Pittsburgh, follows to help businesses rank higher for local searches.
First, we analyze how well your website is already performing to determine which steps to take to achieve the best results. We’ll identify any foundational issues we need to address first.
Next, we perform a local citation audit. This audit shows you how your citation stands currently and if we need to correct any NAP (name, address, phone number) inconsistencies across the web.
When we conduct a competitive audit, we can track where your competitors are, how they’re performing, and how you can gain a competitive advantage.
Information on your GMB profile should lead to content on your website and sync with your Google Maps listing. Your data should also be consistent across other directories you’re using. Consistency is critical to search engines since inconsistencies can negatively impact potential customer outcomes.
To optimize your information, ensure your business name, address, and phone number match across all channels. This will help enhance user experience. If your content is mismatched, erroneous, or duplicate, it can be a red flag to Google and negatively affect your rankings.
Next, we’ll clean up those inconsistencies we found earlier (if any). NAP consistency is critical to building confidence with search engines and proving your trustworthiness to potential customers.
After we’ve cleaned up any citations you currently have, we can build your online presence by adding your business listing to more local directories, like Foursquare and Yelp.
Through link building, you can get other websites to link back to yours and help boost your authority online. For local SEO, we focus on building links from businesses in your geographic location or niche.
The better the user experience, the easier it will be for the right people to find you and become loyal customers. We’ll make sure your website is easy to navigate and mobile-friendly so people can find you on the go.
Once your website is optimized, secure, easy to navigate, quick to load, and error-free, we’ll develop a strategy for ongoing maintenance. That way, we can continue to catch issues as they arise – before they cause serious problems.
Here are the top benefits of quality local SEO services.
To find the best local SEO company, look at reviews, ask for case studies, and ensure they specialize in local SEO. Ask the company to tell you, in detail, what they can do for your business.
They shouldn’t have a “one-size-fits-all” solution or “magic formula” to solve every business’s problem the same way. Local SEO companies should get to know your unique company and offer a customized solution based on their expertise and experience. Their pricing should be reasonable, and they should be able to prove they can get you results.
Ask for a list of current and past customers so you can ask questions and get honest feedback about the company’s capabilities.
Partnering with an agency with local SEO expertise is smart for several reasons:
Local SEO services can cost anywhere from around $300 to $5,000 per month.
Local SEO works similarly to regular SEO. Someone searches for an answer to their query, and Google returns the best results it can find. Google uses a unique set of ranking factors for local search results.
Search engines will consider your online reviews when determining your search position. Both quantity and quality matter. Search engines want to match users with the best possible solutions to their problems as quickly as possible.
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