PITTSBURGH SEO COMPANY

The first place most people turn to for business information is Google My Business (GMB).

Over 60% of customers using smartphones will contact a business directly from their GMB listing. It’s like a business’s virtual storefront window.

If a business wants their GMB listing to come up in search results, hiring a local SEO company like RedShift that understands both SEO and the search habits of the area is essential for optimizing a business page.

Over six billion people use smartphones globally, with over 60% to 70% of searches performed through those devices. As a result, businesses that want to reach a wider audience need to focus on more platforms.

Strong SEO practices include customizing the appearance of content so users have a positive experience accessing it across all devices.

Companies create a personal connection with their customers by including local events, local stories, and local content on their websites. A local SEO agency is up to date with the latest happenings in the area and knows how to naturally weave in data and events to catch the community’s attention.

For example, a local SEO agency would know when Pittsburgh’s annual Restaurant Week takes place and can optimize local restaurant websites to highlight offerings and deals for that week.

There are many national and international directories like Yelp and MapQuest that businesses can exploit. But local SEO agencies are also familiar with directories specific to an area that can also be optimized for your business’s advantage.

SEO relies on the use of keywords to show up in relevant searches. Yet, location plays an important role in what keywords are most popular for that area.

For example, people in colder states are more likely to search for “hot coffee shops” while locals in hotter states will search for “iced coffee locations.”

The other half of strong SEO includes quality links that tell Google that a business is reliable. Links also associate content with other related content, which helps websites appear in relevant searches.

Compared to their counterparts, local SEO agencies are more familiar with local businesses that can boost a company’s ranking in the community. Having those links build a business’s local reputation.

Over 93% of customers read online reviews. Receiving positive reviews boosts a business’s reliability and trust. However, negative reviews can hurt a business unless businesses quickly and respectfully address them.

SEO agencies understand the importance of reviews and include ways for customers to leave reviews, encouraging positive feedback to raise a company’s ratings.