As with most teams and families, there’s something we all share at RedShift. In our case, it’s coming from agencies or businesses where we thought, “There’s gotta be a better way.” At RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you see about RedShift — being data-driven, customer-centric, transparent, ego-free and dedicated to results — these are qualities we didn’t find at previous homes, but that we’ve established and follow at RedShift.

Another thing we all have in common at RedShift Digital Marketing is that we’re all different. We’re a proudly odd melange of different styles, different outlooks, different voices, different approaches — and being that different makes a big difference in who we are and the unique and varied ways we can serve our clients. We’ve been told, “You’re kind of an unusual mix, but wow does it work.”



Unwavering SERVICE


Commitment to INNOVATION

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Jeff Lizik

Jeff Lizik

President / CEO

Jeff Lizik is the President and CEO of RedShift Digital Marketing. A digital and creative powerhouse, serial entrepreneur and agency owner, Jeff has been marketing and hustling since the early 1990’s. After a few stints in corporate America and starting a few multi-million dollar businesses (and a few failures), Jeff acquired Z Brand Group in 2017 and grew it into an edgy and unique creative powerhouse — what we know as RedShift Digital Marketing today. Jeff is constantly keeping up-to-date with every nuance and new concept in the digital marketing space, but when he’s not, you can find him hanging out with his wife, their many cats and dogs and buying more ball caps and sneakers to add to his collection.

Abby Mundell

Abby Mundell

EXECUTIVE Vice President / COO

Abby Mundell is our Executive Vice President and Chief Operating Officer.  Her 20+ years of widespread marketing and leadership experience began with a Philadelphia ad agency and have navigated through banking, healthcare, advancement and association management. Abby’s role with RedShift is multi-faceted, ranging from operations to agency strategy, human resources to goal setting, and all the fun stuff that goes with it. Her career has taken her across the country, from the East Coast to the islands of Hawaii, and a few stops in between for good measure. When not sequestered in her office surrounded by a multitude of dogs and cats, she can usually be found binging on old episodes of “Law & Order SVU” while deciding what walls to rip down next in her house.

Alicia Cleary Headshot

Alicia Cleary


Alicia Cleary is our Director of Digital Marketing. You want to talk numbers, this is your girl. Analytics and the art of SEO is where her heart lies. Years of experience with small and medium sized businesses have given her focus on conversion, growth, and ROI. When she’s not at RedShift you can find her kayaking with her family or tracking down her latest villain. She’s an analytic detective.

Megan Dombek

Megan Dombek

Digital STRATEGY Manager

Megan Dombek is our Digital Strategy Manager. With a decade of agency experience in Chicago and Pittsburgh, she is an agency lifer who started in Account Management before finally giving into her love for data. She has seen and worked on it all but has a soft spot for taking a deeper look at her client’s strategy and bringing it to life in the digital space. When she is not digging through data and figuring out what’s next for our clients, you can find Megan chasing after her kids, hiking through the woods with her rescue pittie or trying to perfect her chocolate chip cookie recipe (always add more salt).

Shannon Clarke

Shannon Clarke


Shannon Clarke is our Content Manager. With a Master’s degree and over a decade of marketing experience, she’s done everything including strategic development, rebranding and content creation. Her clients have been across a wide variety of industries and within the for-profit, non-profit and start-up space. When she’s not working she can be found coaching bootcamp classes, socializing around town, hanging with her pups or jet setting on her next adventure.

Zac Galioto

Zac Galioto

Digital Marketing Assistant

Zac Galioto is our Digital Marketing Assistant and works with our digital marketing team doing all things Digital Marketing! He studied business marketing and communications at the University of Pittsburgh at Johnstown. Outside of work you can find Zac on the golf course or at the lake enjoying the sun. While he has a lot of responsibilities here at RedShift, as our former intern, getting coffee is no longer one of them. 

Gabrielle Ferguson headshot

Gabrielle Ferguson

Social Media Specialist

Gabrielle Ferguson is our Social Media Specialist. She is your go to woman for all things social. Gabrielle is an analytical and creative thinker with a passion for breaking down the numbers and implementing marketing strategies to better boost your business. Gabrielle has previous traditional and digital marketing experience in the legal and publishing industries. Outside of the office, she can be found scoping out new restaurants after she gets a good workout in, because of course, balance is key.

Rachel LaMarco

Rachel LaMarco

Director of Client Services

Rachel LaMarco is our Director of Client Services. Rachel manages a majority of RedShift’s client base and plays an integral role in shaping their marketing strategy. With an MBA from the University of Pittsburgh Katz Graduate School of Business and a number of years working in the Pittsburgh startup scene, she brings both academic and real-world experience to the table to drive client success. When she isn’t failing miserably at home DIY projects, you can find her enjoying the company of her unofficial emotional support dog Claudette (usually sharing a cheese plate).

Lauren Fiore

Lauren Fiore

Senior Account Manager

Lauren Fiore is our Senior Account Manager. Lauren is strategic, yet curious, and understands her clients and their businesses very well, addressing obstacles by proposing unique and innovative solutions. She has experience managing both traditional and digital campaigns for clients in the Non-Profit, Banking, Home Improvement, Restaurant and Healthcare industries. Outside of work, Lauren can be found wandering the aisles of Sherwin Williams in search for the perfect shade of white (it’s Alabaster), being walked by her dog in Frick Park, or on the search for the next best restaurant.

Patrick McKinney

Patrick McKinney

Account Manager

Patrick McKinney is a RedShift Account Manager. Patrick is a passionate and creative problem solver who uses an analytical mindset to tackle client objectives. A Pittsburgh native and former Congressional staffer, his experience is rooted in project management, strategic engagement, and program development. Patrick’s drive and ambition have led him across the country, as both a competitive rower and philanthropy cyclist. Outside of work, Patrick can be found staying active, attempting to make the perfect cup of coffee, or cheering on Pittsburgh sports teams.

Bradley Hrutkay

Bradley Hrutkay

Lead Graphic Designer

Bradley Hrutkay is our Lead Graphic Designer. He is in charge of developing and executing creative assets and campaigns that help connect brands with their customers through traditional and digital media. Prior to working with RedShift, Bradley spent time honing his design and branding skills at the 84 Lumber corporate office, Nemacolin Woodlands Resort, A to Z Communications and Z Brand Group. Bradley has a quiet demeanor, but it is balanced by a loud sense of style emphasized by a plethora of constantly rotating sneakers. He enjoys being a dad, tattoos, photography and riding and tinkering with motorcycles.

Noelle Snbeold

Noelle Snebold

Senior Designer

Noelle Snebold is our Senior Designer. She works on visually communicating ideas through digital and print to help clients elevate their brand. Before working at RedShift, Noelle spent time growing her skills at Sierra Experts, Robert Morris University Athletic Department and with the Pittsburgh Penguins. When not designing, you can find her rooting for her favorite sports teams. She’s also a total Disney nerd, so don’t be surprised to find her walking down Main Street USA at least once a year.

Murray Rosa

Murray Mundell


Murray Mundell is our Special Projects Manager. She works closely alongside our entire team, managing internal and client-related special projects. Prior to joining RedShift, she spent her time traversing through the fashion world, holding various positions from working in the fashion closet at Vogue (Yes, the Devil Wears Prada is 100% accurate), to Account Management for Multi Brand Showrooms. In her downtime you can find her visiting upstate New York,  checking out various art collectives, hiking a mountain or doing some beachside yoga.