The VTC™ Framework: Visibility, Traffic, and Conversions
When you boil your business down to the essentials, the three critical components of any business fall into The VTC™ Framework (Visibility, Traffic, and Conversions).
This is a strategic framework designed to optimize digital marketing efforts by focusing on those three critical components: increasing brand visibility, driving traffic to digital platforms, and converting that traffic into tangible results.
Our framework serves as a comprehensive guide for businesses aiming to enhance their online presence and achieve measurable growth. Everything we do at RedShift runs through the “VTC™ Framework”.
How The VTC™ Framework Looks
- Search Engine Optimization (SEO): Improving website content and structure to rank higher in search engine results, making it easier for users to find the brand organically.
- Social Media Marketing: Utilizing platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with audiences and build a strong online presence.
- Content Marketing: Creating valuable and relevant content that addresses the needs and interests of the target audience, thereby attracting and retaining customers.
- Paid Advertising: Using paid channels such as Google Ads, social media ads, and display advertising to reach a wider audience quickly.
- Content Distribution: Sharing content across various channels to attract visitors. This includes blog posts, videos, infographics, and more.
- Email Marketing: Sending targeted and personalized emails to nurture leads and drive them to the brand’s website or landing pages.
- Influencer Marketing: Collaborating with influencers who have a strong following to promote the brand and direct their audience to the brand's platforms.
- Affiliate Marketing: Partnering with affiliates who promote the brand in exchange for a commission on sales or leads generated through their efforts.
- User Experience (UX) Optimization: Ensuring that the website or app is user-friendly, visually appealing, and easy to navigate, leading to a higher likelihood of conversion.
- Landing Page Optimization: Designing landing pages with compelling copy, clear calls-to-action (CTAs), and minimal distractions to guide visitors towards conversion.
- A/B Testing: Continuously testing different elements of the website or marketing campaigns (such as headlines, images, CTAs) to determine what works best in driving conversions.
- Retargeting: Using retargeting ads to re-engage visitors who have shown interest in the brand but did not convert on their initial visit.
After we build your Digital Marketing Essentialism™ technical foundation, we run your strategy, tactics, and execution through the VTC™ Framework to make sure every action we take on your website supports maximum results.