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Social media has become an extension of our everyday lives. It’s a constant presence. It’s how we connect with people we haven’t seen in a while, it’s how we stay up-to-date, and it’s how we shop for goods and services. Social media has revolutionized the way people interact with everyone and everything, including your businesses.
More broadly, social media has become an essential part of every business’s marketing strategy. Your customers and prospects are engaged in social media and social media content. As marketers, it’s how we reach current and future customers, humanize your brand and offer genuine value. If you don’t have a social media presence, you’re missing a critical marketing opportunity and the chance to build a relationship with someone who may be looking for your product or service.
Using social media marketing to get results for your business is a science, a careful balance between talking, listening, and engaging. It’s the thoughtful leveraging of owned, earned, and paid media on a shared platform.
Social media’s reach is incredibly vast. In 2020, over 3.6 billion people were using social media worldwide, and that number is projected to increase to almost 4.41 billion in 2025
Social media marketing is quickly becoming the preferred method for businesses to attract new customers. Social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and even Snapchat, and TikTok allow you to target people based on demographics, interests, and behaviors through paid social media ads.
On many social platforms, Cost Per Thousand Impressions (CPMs) and Cost Per Click (CPCs) are often lower than what you see on a platform like Google Ads. This lower cost could provide the perfect opportunity to fire up your business’s advertising campaigns. With the exact targeting possible with paid social ads, you can also set parameters to reach whatever type of person you want to target, and RedShift can help you through it.
Our process for paid social media advertising has three primary goals. First, we drive immediate traffic to your website by creating engaging ads. Second, we increase your leads and sales by optimizing your social media marketing campaigns for conversions. Finally, we enhance your marketing funnel by using retargeting.
Retargeting is a type of online advertising that allows you to keep your brand in front of your potential customers after they have left your website. It keeps you top of mind with your customers. When a customer visits your website, think about adding a product to their shopping cart but never checks out. Wouldn’t you like a second opportunity to get in front of them? Using retargeting ads on social media, we can do just that.
Facebook and Instagram are the most popular social channels for advertising by far, and for good reason. As mentioned in the previous section, there aren’t many platforms that allow for such granular, specific targeting of audiences and especially in such a cost-effective manner.
At Redshift, our experienced team of account managers and advertisement experts know how to maximize the effectiveness of your campaign budget without asking you to increase it. Just like all areas of our Digital Marketing Essentialism approach, more =/= better. The best results come from spending the right amount on the right audiences with the right advertisement.
Just about all businesses will benefit from quality social media marketing campaigns on FB and IG, but they’re far from the only channels. You can trust RedShift to identify, test, and iterate to find the best performing channels for your business, whether that’s a combination of LinkedIn, reddit, quora, snapchat or all of them. We find what works and double-down to grow your audience.
Vanity Metrics are what agencies do when they measure likes and followers of a social media account page or post, but fail to capture data on if those likes and followers are coming from true customers, or junk traffic. This has become a common problem for businesses that work with agencies that measure likes and followers to demonstrate success.
At RedShift, we know that likes and followers only matter if they’re coming from actual customers. We ensure those clicks are converting to sales and helping your business lower customer acquisition costs and increase lifetime value. Just as importantly, all of our clients have complete access to their accounts and data. We will never hide what or when we are working on your social campaigns and how they are performing. We measure what matters and take responsibility for your results.
We’re here to help every way we can. Want to chat about your biggest marketing challenges with no obligation? Grab a Coffee with our CEO.