Local SEO SERVICES

Driving Your Local Business to Prominence in Your Market

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What IS Local SEO?

Local SEO marketing services involve optimizing your website for people searching for products and services in your local area. Local businesses can find and win new customers in their geographical location by optimizing their web pages for local searches.

Ensure potential customers find you and keep you top of their minds when weighing their options. If you don’t, your competitors will. Capture qualified leads, increase traffic to your website and physical location, and boost sales by showing up in relevant search results through local SEO.

Local SEO Services are similar to traditional SEO, but you’re targeting a specific area instead of the whole world. For example, if you have a company in Pittsburgh, you can focus on ranking for local search terms and common queries in your area.

If you’re a small or local business, local SEO can help people in your community find you easily and increase your chances of outranking competitors offering similar products or services.

WHAT ARE LOCAL SEO

RANKING FACTORS?

Google uses unique ranking factors for local SEO to arrange search results. These factors include:

  • The location of searches in comparison to the site of your business (distance)
  • The accuracy and completeness of your Google My Business listing and how much engagement it gets
  • Prominence (how well known your business is)
  • Relevance (how well your business matches relevant searches)
  • The number and quality of reviews across major review sites

Overall, the three main factors Google analyzes when ranking your business for local searches are relevance, distance, and prominence. These factors help search engines match customers to the companies that best address their needs.

Close-Up Of Local Search Results On A Mobile Phone

Why Local SEO SERVICES ARE Vital for Your Business

Local SEO is vital because it can help drive more traffic to your website and physical location. Consumers often look online before visiting a physical site, and nearly half of all Google searches have “local intent.” 

Optimizing your website for local SEO can help you gain online leads and get more people through the door (literally). It can also lead to higher conversion rates since you’re ranking for specific searches to help people find exactly what they’re looking for – often the same day they conduct their search.

Bottom line: Appearing for local search optimization results can get customers in the door hours or even minutes after they find you online.

Why Google Business Profile is a Big Part of our Local SEO Services

Google Business Profile plays a considerable role in ranking in the “Map Pack,” which comprises two organic search result sections – regular search result listings and a map. Ranking in the Map Pack can significantly increase your likelihood of appearing for local searches and increase virtual and foot traffic.

Optimize your Google Business Profile listing to appear at the top of Google Map Pack results. Also, focus on continually building your collection of online reviews and citations, engaging with your local community, and enhancing local search signals on your website.

Optimizing your Google Business Profile listing can help boost your local SEO, boosting your regular SEO and increasing visibility across the board. Bah-duh-bing.

Example Of Gmb Listing

Local SEO Results and Timing

When ranking search results for local users, Google and other search engines look at the following factors to create the best matches possible – as quickly as possible:

  • The size of your city
  • How competitive your market is
  • How established your brand is within the market
  • How well known and liked your business is in the community
  • How far your company is from the searcher
  • How well your search result matches the searcher’s intent

Our Local SEO Process

Here’s the process RedShift, a local SEO company in Pittsburgh, follows to help businesses rank higher for local searches.

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WEBSITE SEO AUDIT
First, we analyze how well your website is already performing to determine which steps to take to achieve the best results. We’ll identify any foundational issues we need to address first.
LOCAL CITATION AUDIT
Next, we perform a local citation audit. This audit shows you how your citation stands currently and if we need to correct any NAP (name, address, phone number) inconsistencies across the web.
Local Competitive Audit
When we conduct a competitive audit, we can track where your competitors are, how they’re performing, and how you can gain a competitive advantage.
Google Business Profile Optimization
Information on your GBP profile should lead to content on your website and sync with your Google Maps listing. Your data should also be consistent across other directories you’re using. Consistency is critical to search engines since inconsistencies can negatively impact potential customer outcomes. To optimize your information, ensure your business name, address, and phone number match across all channels. This will help enhance user experience. If your content is mismatched, erroneous, or duplicated, it can be a red flag to Google and negatively affect your rankings.
Citation Cleanup
Next, we’ll clean up those inconsistencies we found earlier (if any). NAP consistency is critical to building confidence with search engines and proving your trustworthiness to potential customers. 
Citation Building
After we’ve cleaned up any citations you currently have, we can build your online presence by adding your business listing to more local directories, like Foursquare and Yelp. Both methods of releasing your content should be important factors in your marketing game plan.
Link Building
Through link building, you can get other websites to link back to yours and help boost your authority online. For local SEO, we focus on building links from businesses in your geographic location or niche.
User Experience Optimization
The better the user experience, the easier it will be for the right people to find you and become loyal customers. We’ll ensure your website is easy to navigate and mobile-friendly so people can find you on the go.
Review Audit and Management
Once your website is optimized, secure, easy to navigate, quick to load, and error-free, we’ll develop a strategy for ongoing maintenance. That way, we can continue to catch issues as they arise – before they cause serious problems.

Why is Local SEO Important?

Here are the top benefits of quality local SEO services.

  • More easily measure impact by tracking online and in-store foot traffic and other metrics.
  • Create a hyper-local focus for high-quality traffic, leads, and conversions.
  • Target Google’s Map Pack for maximum market visibility.
  • Increase site traffic to your website.
  • Increase foot traffic in your physical location.
  • Maximize your online visibility and steal traffic and customers from competitors.

FAQs About Local SEO Services

To find the best local SEO company, look at reviews, ask for case studies, and ensure they specialize in local SEO. Ask the company to tell you, in detail, what they can do for your business. 

They shouldn’t have a “one-size-fits-all” solution or “magic formula” to solve every business’s problem the same way. Local SEO companies should get to know your unique company and offer a customized solution based on their expertise and experience. Their pricing should be reasonable, and they should be able to prove they can get you results. 

Ask for a list of current and past customers so you can ask questions and get honest feedback about the company’s capabilities. 

Partnering with an agency with local SEO expertise is smart for several reasons:

  • They’ll understand how to rank for local searches. 
  • They’ll know who to create content for and why.
  • They can incorporate local keywords and terms to optimize your campaigns and increase your online presence.
  • They can help your business stand out from competitors to drive more traffic to your company and website.
  • They can help you boost conversion rates.

Local SEO services can cost anywhere from around $300 to $5,000 per month.

Local SEO works similarly to regular SEO. Someone searches for an answer to their query, and Google returns the best results it can find. Google uses a unique set of ranking factors for local search results.

Search engines will consider your online reviews when determining your search position. Both quantity and quality matter. Search engines want to match users with the best possible solutions to their problems as quickly as possible.

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