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You’ve probably heard of SEO. It’s a hot-button topic generating much buzz, especially over the last few years. The pandemic helped to shine a spotlight on the need for brands to take SEO seriously and incorporate it into their digital marketing strategies. Pre-COVID, Google search traffic averaged around 3.6 billion searches per day. But from March 2020 to the present, that traffic jumped to approximately 6 billion daily searches.
Considering that 53.3% of all website traffic comes from organic search, marketers quickly realized just how valuable SEO and high-quality content are.
SEO stands for search engine optimization, which is enhancing your website and content with the ultimate goal of being more search-engine friendly. Hence, your content ranks higher on a search engine results page (SERP).
Optimized content focuses on the best possible user experience. It’s well-organized and easily readable for your human audience and search engine bots that crawl, index, and rank your web pages.
of all website traffic comes from organic search
The way audiences respond to ads has changed. Consider this: 42.7% of internet users worldwide use an adblocker to eliminate those obnoxious pop-up ads.
It’s no surprise that people are tired of interruptive advertisements – on average, a person is bombarded with anywhere between 6,500 and 11,000 ads per day. People have become ad-blind and don’t trust old-school, flashy sales pitches anymore. SEO is different because the goal is to provide useful, relevant, engaging content first and make the sale second.
Think of it this way – instead of a sleazy salesman shouting in your face, SEO is your friendly neighbor having a casual conversation over the fence about how he solved a problem with a useful new product that a friend recommended. SEO is an inbound marketing technique that offers a soft sell, not a hard sell.
High-quality content that is optimized for search engines has a long list of benefits for businesses, including:
We understand the importance of SEO because we started on the other side of the desk. We were clients ourselves. We hired multiple SEO agencies and were disappointed by the negative experiences.
So, we set out to do better. We wanted to be a true SEO partner, not just another vendor.
Technical SEO Audit and Fixes
Off-Page SEO Audit and Linkbuilding
General SEO
Website UX Audit
We aren’t your average search engine optimization service. When you partner with us, your business benefits from our all-encompassing process to improve your website’s SEO and design a strategy that meets your brand’s unique individual goals and needs.
There’s a reason 92% of marketers and businesses see SEO content as a valuable business asset. Search engine optimization and content marketing go hand-in-hand. SEO content drives 1,000% more traffic than organic social media.
Is it any wonder Content Marketing Institute reported that content creation is currently the top outsourced activity?
Marketers are seeing the value of using SEO and content marketing to drive digital marketing campaigns forward in ways that traditional advertising can’t do anymore.
Anyone can promise to increase their SEO ranking. How do you choose the right search engine optimization services?
The company you choose to partner with should be up to date with current digital marketing practices and SEO updates, as well as how SEO plays into the bigger marketing picture.
Look for a partner ready to commit to a long-term strategy, analysis, and follow-up, not a vendor chomping at the bit to take your money, perform a quick audit, and provide a short list of suggestions – then never respond to your messages afterward.
We’re here because we’ve been in your seat before and were tired of the bad practices in the search engine optimization services industry. We set out to build the agency we wish we’d been able to work with. See the RedShift difference:
We made it our mission to eliminate excess costs, inconsistencies, and unpredictability that have become an unfortunate part of the client experience with many other agencies. We’re here to help you.
Your needs and goals come first. We rely on a results-driven digital marketing game plan centered around SEO excellence.
Just like any other type of relationship, communication is key. We clearly define objectives and set realistic expectations, and we’ll keep you updated at every stage of the process.
No surprises! We want to be your trusted partner, not just another vendor. We’re upfront with our plans, expectations, and analyses, so you get the information you need to make the best-educated decisions for your business.
We broke the status quo by building upon a finite system that exponentially produces results with greater attention to detail.
SEO builds your brand’s E-A-T, improves organic online discovery in search engines, and boosts conversion rates by using a soft-sell approach rather than the abrasive hard-sell tactics that audiences have been shying away from over the last few years.
On-page SEO optimizes individual web pages in order to improve their relevancy and overall ranking in search engines.
Local SEO targets localized search results on Google when online users are searching for specific businesses and services within their area.
SEO stands for search engine optimization. This practice aims to increase organic web traffic by optimizing a website and online content for search engines, while improving a user’s experience.
SEM stands for search engine marketing. Unlike SEO, this marketing method relies on paid strategies to improve search visibility. You’ll recognize SEM as the paid results at the top of the SERP page.
PPC stands for pay-per-click. This is another type of paid marketing, in which advertisers pay a fee whenever someone clicks on one of their ads.
Your results will vary depending on the specific inbound marketing goals you are targeting with your SEO digital marketing strategy. Some of the most common KPIs that clients use to measure their results include:
On average, it takes about 3-6 months before you start seeing results from SEO campaigns. Don’t be discouraged when you don’t see an immediate return on your investment, like you would with a PPC ad. SEO takes time, but once the ROI starts rolling in, you’ll be seeing long-term results.
The biggest ROI for search engine optimization services is going to be organic traffic. What happens to that traffic once readers find your content depends on the KPIs you set when you formulated your marketing strategy.
For example, do you want users to share your content on Facebook? Subscribe to your newsletter? Buy a product?
Honestly, it depends on the SEO company you choose as your partner. We’ve worked with some bad apples in the past, which is why we decided to create our own agency and solve the problems we’d encountered as clients of other SEO companies.
When you partner with a reliable search engine optimization service that is invested in your business and your success, the results will speak for themselves.
Yes! Content marketing that leverages search engine optimization costs an average of 62% less than traditional marketing, and it generates approximately 3x as many leads.
SEO traffic is well worth the effort you put into creating optimized content. It generates 5x greater traffic than PPC – and 10x greater traffic than social media. The better question here is, why are you paying for ads when you can attract more traffic organically?
We’re here to help every way we can. Want to chat about your biggest marketing challenges with no obligation? Grab a Coffee with our CEO.
