Your content marketing strategy has a major impact on your ability to connect with your customers. Content allows you to enhance your reputation, improve your SEO and generate new leads. However, not all content is equal. You need a clearly defined strategy if you want to stand apart from your competition and truly serve your […]
No, the CEO is not responsible for day-to-day marketing tasks. They delegate this duty to the Director of Marketing and their team. However, in their own right, every CEO acts as a brand marketer each and every day. They are responsible for being the face of the business, guiding business strategy and vision, and fully […]
Here we explain what inbound marketing is, why it’s so important and how you can use it to build your brand and generate more leads and sales.