No, the CEO is not responsible for day-to-day marketing tasks. They delegate this duty to the Director of Marketing and their team. However, in their own right, every CEO acts as a brand marketer each and every day. They are responsible for being the face of the business, guiding business strategy and vision, and fully […]
Here we explain what inbound marketing is, why it’s so important and how you can use it to build your brand and generate more leads and sales.