The Art of Google Ads Management in Pittsburgh: A RedShift Perspective


Navigating the digital terrain of Google Ads in Pittsburgh is akin to steering a ship through the confluence of the Allegheny, Monongahela, and Ohio rivers. It requires precision, adaptability, and a deep understanding of the local currents. At RedShift, we’ve mastered this art, turning Google Ads into a beacon of growth for Pittsburgh businesses.

Table of Contents

Understanding Pittsburgh's Digital Landscape

Our journey begins with a deep dive into the unique digital ecosystem of Pittsburgh. From the bustling streets of Downtown to the serene paths in Schenley Park, every corner of Pittsburgh has a story. We translate these stories into digital strategies, ensuring your Google Ads resonate with the heart and soul of our city.

Personalization at Its Core

At RedShift, we believe that a one-size-fits-all approach doesn’t fit all. Especially not in Pittsburgh, where every business has its own identity. That’s why we tailor every aspect of your Google Ads campaigns to reflect your brand’s uniqueness. From keyword selection to ad copy, we infuse your local essence into every click and conversion.

Data-Driven Strategies for Measurable Growth

The backbone of our approach lies in data. We’re not just about launching campaigns; we’re about launching successful campaigns. By harnessing advanced analytics and real-time data, we ensure your Google Ads are optimized for the highest performance. We track every click, every conversion, and every dollar, making adjustments to keep you ahead of the competition.

Beyond Clicks: Building Relationships

For us, Google Ads management is more than just driving traffic; it’s about building relationships. Each ad is an opportunity to connect with a fellow Pittsburgher, to invite them into your story. We craft your ads to not only capture attention but to start conversations, foster loyalty, and build a community around your brand.

Success Stories: Revolutionizing Recruitment for Crossett

In the competitive landscape of petroleum-based product transportation, Crossett Inc., a leader in the industry across the United States and Canada, faced a pressing challenge: the urgent need to hire qualified CDL drivers for local distribution routes. Understanding the critical nature of this need, Crossett turned to RedShift, seeking a partnership to revolutionize their recruitment process in three of their northeast markets, with a particular focus on finding drivers possessing Class-A CDL certification and fuel transport experience.

Crossett Paid Ads

The RedShift Strategy

RedShift embarked on this journey with Crossett in April of 2021, crafting a meticulously targeted campaign to attract the cream of the crop. The strategy was multi-faceted, leveraging paid campaigns across Google, LinkedIn, and Facebook to filter through the noise and connect with high-quality candidates. Our approach was not just about volume; it was about value. By keeping the cost per applicant low while not compromising on lead quality, we ensured that every dollar spent was a step toward Crossett’s recruitment goals.

Unprecedented Results

The outcomes of our partnership were nothing short of extraordinary. In the first four months alone, Crossett received over 475 applications, leading to the initial positions being swiftly filled. Such was the success of our campaigns that Crossett found themselves in the enviable position of expanding their recruitment efforts into four additional markets. The campaigns were so effective that we momentarily paused them, giving Crossett the time to integrate the influx of top-tier candidates into their operations.

Metrics of Success

  • Achieved a 100% job fill rate, marking a milestone in Crossett’s recruitment history.
  • Expanded recruitment campaigns from 3 to 7 territories, broadening Crossett’s operational capacity.
  • Maintained an average cost per applicant of $25, exemplifying the efficiency and effectiveness of our targeted approach.

The RedShift Promise: Your Partner in Growth

As Pittsburgh continues to evolve, so do we. Our commitment to you is unwavering: to navigate the complexities of Google Ads with you, to celebrate every victory, and to tackle every challenge. With RedShift, you’re not just getting a service; you’re gaining a partner dedicated to your growth.

In the heart of Pittsburgh, amidst its historic bridges and vibrant communities, RedShift stands as a beacon for businesses navigating the digital sea. Our approach to Google Ads management is a blend of art and science, personalized to reflect the unique spirit of your business and our city. Together, let’s chart a course to success in the digital age.

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