At RedShift, we don’t just optimize Shopify stores, we own one. We’ve built, launched, and grown our own ecommerce brand, Urban Myth Apparel, from scratch. We’ve been through the long nights, platform limitations, shipping headaches, checkout tweaks, and analytics rabbit holes that come with scaling a real store.
Our Shopify process isn’t theoretical. It’s a field-tested growth engine shaped by doing the work, and it’s the same system we now use to help other ecommerce brands scale with confidence.
We make your store findable. That means technical SEO, proper site architecture, schema markup, and a clean theme setup that doesn’t bog down speed.
We drive qualified, high-intent traffic to your product pages using content, search, and lifecycle strategies. It’s not about volume, it’s about buyers.
We optimize every element of the journey from product detail pages to abandoned cart flows to turn clicks into customers.
Here’s a breakdown of our Shopify-first process:
We evaluate speed, theme health, mobile experience, and SEO fundamentals using PageSpeed, GTmetrix, and Shopify Inspector. Every audit is custom — no canned reports.
Using GA4, Shopify reports, screen recordings, and heatmaps, we uncover where your users drop off and what’s blocking conversions.
We align your target keywords to buyer intent, product catalog, and funnel stages. No fluff, just terms that drive revenue.
Each sprint focuses on a specific revenue driver, like improving PDP layout, speeding up mobile load times, or tightening email/SMS flows.
We show you how SEO and CRO move the needle through dashboards, benchmarks, and clear attribution models.
From A/B testing to speed maintenance and Shopify support, we become your ongoing partner in performance.
We don’t just build client stores. We run our own.
You get actionable deliverables, not vague reports.
A pretty store that doesn’t convert doesn’t help you.
We’re your partner, not just another agency
Urban Myth Apparel started as a passion project but quickly became a live Shopify lab. From developing the brand identity and designing product pages to fixing slow load times and building automated flows, we did it all in-house. The insights we gained directly shape how we help other brands today.
That hands-on experience separates us from every agency using Shopify but never touching the backend.
