Case Study

SPS

Client Challenge

SPS is a leader in providing cost-saving solutions for healthcare facilities across the United States. They buy and resell unused, in-date, surgical disposables and surgical equipment. They came to RedShift with a need for a marketing strategy and we dove right in. Their immediate priorities were focused on increasing organic traffic and developing a lead generation campaign – areas that they had not before put a focus on. They struggled with rankings, overall brand awareness and website usability as they were navigating two different websites – an e-commerce site and a company site.

RedShift Results

RedShift has shifted focus to continue to align with SPS’ priorities throughout the COVID-19 Pandemic. Although we have pivoted from the original scope of work, we have seen tremendous growth in PPE sales through PPC campaigns and content creation. We’ve also taken this time to focus on more time intensive branding projects and strategies that have resulted in an overhaul of the website and implementing new branding while creating a user interface that is customer focused and intuitive to the user with a strategic focus on SEO. The SPS brand now matches their identity and they have the branding to prove it. Their website traffic has increased dramatically and their brand awareness continues to grow!

+

leads per month

0 %

increase in organic website traffic

RedShift Solution

Since the partnership began in 2019, our focus with SPS has always been directly tied to company objectives.

In the past two years, we have:

  • Combining both websites into one and implemented SEO strategies resulting in an increase of organic traffic
  • Developed a rebrand strategy that included a refreshed look and website redesign
  • Content Creation and integration of blog content
  • PPC Campaigns to focus on their areas of business and product specific initiatives
Surgical Product Solutions Branding Work

Services Provided:

  • Branding & Creative
  • SEO
  • PPC
  • Website Design & Build

“When we began our partnership with RedShift, we had hoped they would bring fresh ideas to the table, provide excellent customer service, and deliver outstanding results.

What we actually got: A team that won’t settle. Professionals that are experienced and intentional, resulting in strategically designed, high-quality deliverables. Agile, responsive, and prepared project managers – qualities that are invaluable to a small business. And exceptional relationships with people that want to see your organization succeed as if it’s their own.”

Miranda Waters

Manager of Sales & Marketing Operations