Case Study

Peoples Natural Gas

Client Challenge

Peoples Natural Gas is committed to serving and helping their communities. Peoples wanted to expand further west into Pennsylvania and encourage potential new customers to switch from utilizing propane gas to cleaner, and more efficient natural gas. They reached out to RedShift for help in targeting these new customers.

RedShift Results

Peoples Natural Gas is continuing to grow. Their team has increased in size as a result of increased demand for natural gas utilization.Results are yet to be determined as the campaign is in its infancy. Feedback from residents has been extremely receptive. Peoples outreach to the communities, in convenient locations, has been an excellent strategy

RedShift Solution

This launched in the Spring of 2015 and the idea for the program started in January of 2015. We continued to provide updated collateral for Peoples for several months after the launch. We developed a cohesive branding campaign based around the idea that you can save thousands of dollars by switching to natural gas.

We provided them:

  • A new logo and brand look
  • Billboards
  • TV spots
  • Informational packets
  • Brochures and kiosk displays
  • Print ads

Services Provided:

  • Creative & Branding

“We value our long-time partnership with RedShift’s creative team. They understand our brand and our business and never fail to deliver both winning concepts and high-quality execution.”

Wendy West Hickey

Manager, Communications & Community Relations