October 2021

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MARKETING INSIGHT
Setting & Tracking the Right KPI’s for Success in 2022.

Setting & Tracking the Right KPI’s for Success in 2022 RedShift Digital Marketing

Success is never achieved without proper planning. A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives (such as revenue and production costs). Start 2022 off on the right foot – learn how to set and track your KPIs.

REDSHIFT'S THOUGHTS:

The only thing more important than setting the right goals is how you track them. One of the greatest strengths of digital marketing is the ability to measure your success with fine detail. Doing this correctly ensures that you are doing the best job possible when measuring your return on investment.

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MARKETING INSIGHT
Has Your Company Seen a Slump in Website Traffic?

You are not alone. Companies across all industries, with the exception of Leisure and Hospitality, have seen a decline in website traffic this summer. Find out why, what it means, and some tips and tricks for what to do if the slump has affected your business.

REDSHIFT'S THOUGHTS:

Although summer has come to an end, seasonality will always be something businesses need to navigate. During these low-traffic seasons, you can keep your business growing by evaluating your demand-generation plans, increasing paid traffic to refill the top of the funnel, and reworking forms and landing pages to improve conversion.

CLIENT CONNECTION
Welcome Steller Floors!

Steller Floors new client welcome

We are excited to add Steller Floors to our RedShift client lineup! Steller offers beautiful, sustainable, and easy to install hardwood flooring, bringing a new level of innovation and craftsmanship to the industry.

Interested in being featured in RedShift’s monthly newsletter?
Reach out to Rachel LaMarco at [email protected]

Patrick McKinney circle headshot

Meet Patrick McKinney
ACCOUNT MANAGER

Patrick McKinney recently joined RedShift as an Account Manager. Patrick is a passionate and creative problem solver who uses an analytical mindset to tackle client objectives. A Pittsburgh native and former Congressional staffer, his experience is rooted in project management, strategic engagement, and program development. Outside of work, Patrick can be found staying active, attempting to make the perfect cup of coffee, or cheering on Pittsburgh sports teams.

LOOK WHO'S MAKING THE SHIFT! REDSHIFT IS EXCITED TO PARTNER WITH THESE VALUABLE NEW CLIENTS

JEFF'S CORNER
Hang Your Hat

Relentless Accountability: n.

Read more about what this core value means to our President, Team, and how we are inspired to be ‘Cleaners’ and deliver you a better client experience.

Being relentless means never being satisfied. For example, when something crosses your desk that you are not responsible for, are you happy ignoring it? If so, you’re not relentless. Relentless accountability means making sure that whoever is accountable is taking care of it.

I know it happens to everyone because it happens to me. It is something I have seen a lot in my career and witnessed how easily important things can fall through the cracks. Thus, my passion for being relentless in all we do.

Being relentlessly accountable means becoming a ‘Cleaner’ (a concept stolen from Tim Grover). A Cleaner’s attitude can be summed up in three words: I own this. A Cleaner walks in with confidence and leaves with results.

If you read this far, do something today that makes YOU relentlessly accountable. At RedShift, no one individual is responsible for success or failure. It happens as a team. Our contributions to the team and our client partners are driven by Relentless Accountability.

Stay Relentless,
Jeff

WHAT WE'RE
Listening & Watching

Headphones what we are listening to

Lil Nas X - MONTERO

American Rapper

Rachel LaMarco

What we are watching

Only Murders in the Building

Hulu TV Series

Megan Dombek

RedShift Digital Marketing, 436 Seventh Ave, Suite 200,Pittsburgh, PA 15219, 412.697.2800