SOCIAL MEDIA MARKETING

DIGITAL MARKETING ESSENTIALISM

DME Social Media Marketing

Social media has become an extension of our everyday lives.  It’s a constant presence.  It’s how we connect with people we haven’t seen in a while, it’s how we shop, it’s how we stay up-to-date.  Social media has revolutionized the way people interact with everyone and everything, including businesses. 

This means that social media has become an important part of every business’s marketing strategy. Your customers and prospects are engaged in social media — and social media content. As marketers, it’s how we reach present and future customers, humanize your brand and offer actual value. If you don’t have a social media presence, you’re missing a critical marketing opportunity — the chance to build a relationship with someone who may be looking for your product or service.

Using social media marketing to help achieve results for your business is a science, a careful balance between talking, listening and engaging.  It’s the thoughtful leveraging of owned, earned and paid media. 

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Social Media Marketing For Your Business

Social media’s reach is incredibly vast. In 2020, over 3.6 billion people were using social media worldwide, and that number is projected to increase to almost 4.41 billion in 2025.

Social media marketing is quickly becoming the preferred method for businesses to attract new customers. Through paid social media ads, social media platforms such as Facebook, Instagram, LinkedIn, Twitter and even Snapchat and TikTok allow you to target people based on demographics, interests and behaviors.

On many social platforms, Cost Per Thousand Impressions (CPMs) and Cost Per Click (CPCs) are often lower than what you see on a platform like Google Ads. This lower cost could provide the perfect opportunity to fire up your business’s advertising campaigns. With the very precise targeting that is possible with paid social ads, you also can set parameters to reach whatever type of person you want to target — and RedShift can help you through it.

Our process for paid social media advertising has three main goals. First, we drive immediate traffic to your website by creating engaging ads. Second, we influence your leads and sales by optimizing your social media marketing campaigns for conversions. Finally, we maximize your marketing funnel by using retargeting.

Retargeting is a type of online advertising that allows you to keep your brand in front of your potential customers after they have left your website; it lets you remind your customers about your products and services if they leave your site without purchasing something. Think about how important that is — if a customer visits your website, adds a product to their shopping cart, but never checks out, wouldn’t you like a second opportunity to get in front of them? Using retargeting ads on social media, we can do just that.

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Working with RedShift

RedShift Digital Marketing has the science behind social media marketing strategy ingrained in us. Our team will help you share your unique story by using the power of social media advertising to display captivating ads, to a defined audience, at the time they are most likely to convert. 

Contact us today to learn more.

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Ready to share your unique story? 
We’ll show you how to use the power of social media to do it.