Announcing RedShift’s New Division — Mirage MarCom

RedShift Digital marketing acquires Mirage image

RedShift has exciting news! We are thrilled to announce that Mirage MarCom is now a division of RedShift. RedShift, a full-service agency headquartered in downtown Pittsburgh, provides core services for all things Digital Marketing. We specialize in enhancing our clients’ digital presence through a proprietary process known as Digital Marketing Essentialism™, dramatically increasing their site […]

5 Signs You Need a New Website ASAP

You might not want to admit it, but that nagging feeling in the back of your head just won’t go away: your website is awful. Don’t worry, you’re not alone.  Less than 64% of small businesses even have a website. Many of those that do either don’t track website success or realize that their website […]

Get Your Website Noticed (For The Right Reasons)

Driving website traffic is a top marketing initiative for well, any business that has a website! More website traffic creates more opportunities for businesses to generate solid leads and see real results. With that said, many businesses haven’t quite figured out how to leverage their website to generate these leads. One of the biggest reasons […]

How to Differentiate Your Paid Ads

You need to get your audience’s attention. Unfortunately, in the increasingly competitive digital space, that’s only becoming more difficult. Worldwide, businesses were predicted to spend $336 billion on digital advertising in 2020, and that number will only grow in the coming years. Meanwhile, your audience’s attention span is getting shorter. Online users respond more favorably to […]

Common Digital Marketing Mistakes That Are Killing Your Strategy

Your digital marketing strategy has a huge impact on website traffic, your ROI for both organic content and paid advertising and your search engine ranking. With so many tools, techniques and platforms to choose from, it can be overwhelming to know which strategies to pursue to make the most out of your efforts. Along the […]

Effective Inbound Marketing Tactics for Every Stage of the Customer Experience

Inbound marketing is now one of the most popular and most effective forms of interacting with your audience in the digital space. However, it’s often hard to nail down an inclusive and effective inbound marketing strategy specific to your business and your potential customers. Inbound marketing can be broken up into three separate stages in […]

Your Sales Team Needs Inbound Marketing. Here’s Why:

Did you know that online buyers go through roughly 57% of the buyer’s journey without ever talking to sales? The digital age has radically shifted the way that customers engage with your sales team. In effect, your sales team isn’t in the driver’s seat anymore — the customer is. Customers go through too many brand impressions a […]

Is it Time to Fix or Ditch Your Website?

Your company website plays an enormous role in determining how people perceive you. Many businesses put up a website and don’t bother to update it, even as website design trends and their business model evolve. You should regularly revisit your website, look at it objectively, and determine whether it’s time to redesign or update it. […]

The Three Most Important Components of a Strong SEO Strategy

Although Search Engine Optimization (SEO) should be a part of every website and brand’s strategy, only 30% of small business owners have an SEO strategy. By ignoring best practices in creating a strong SEO strategy, websites are depriving themselves of the opportunity to get their content out in front of as many people as possible […]

Marketing Process Vs. One-Off Tactics: The Critical Difference

All too often, companies base their marketing efforts on a series of attempts at different tactics, rather than measurable outcomes. These tactics don’t have the proper focus. Having a marketing process is key to your marketing program and its success. With processes in place, you’ll be able to stay better focused on all of the […]