Is Email Marketing Dead?

Will one of the most common and cost effective marketing tactics still be relevant next year? And the year after that?

Setting & Tracking the Right KPIs for Success in 2022

Setting & Tracking the Right KPI’s for Success in 2022 RedShift Digital Marketing

2022 is just around the corner and the fourth quarter of 2021 has just begun. This is the time of year ripe for setting budgets and fresh goals for the new year. When it comes to strategy, there is no way for a business to grow and reach a destination if it does not have […]

Location, Location, Location: Why Local SEO is More Important Than Ever

Why Local SEO is More Important Than Ever

What is Local SEO? Local search engine optimization (SEO) is SEO that focuses on improving the ranking of a business in local search results. Half of all Google searches are for local information, so it is essential that your business is optimized for local search. Local search results usually include searches with qualifiers such as […]

Fill Your Open Positions: SEO for Job Postings and Other Digital Considerations

job postings search engine optimization

Finding the right employees and ensuring you are staffed to meet demand is a priority for any company.  Today most job seekers use online resources, job boards, and company websites to find their next jobs.  Make sure your job posting is found by taking a few easy technical and non-technical steps. SEO for Job Postings […]

Are You Ready For a World Without 3rd Party Cookies?

The End of 3rd Party Cookies? - RedShift Digital Marketing

Following growing consumer pressure around privacy concerns, Google has stated that it will no longer support the use of 3rd party cookies on Google Chrome. The original deadline for the 3rd party cookie was 2022 but now Google has given marketers an extra year to prepare and pushed the change to 2023. Is this the […]

7 Content Marketing Tips We Live By

Your content marketing strategy has a major impact on your ability to connect with your customers. Content allows you to enhance your reputation, improve your SEO and generate new leads. However, not all content is equal. You need a clearly defined strategy if you want to stand apart from your competition and truly serve your […]

SEO For Executives

Searching engine optimization for executives

No, the CEO is not responsible for day-to-day marketing tasks. They delegate this duty to the Director of Marketing and their team. However, in their own right, every CEO acts as a brand marketer each and every day. They are responsible for being the face of the business, guiding business strategy and vision, and fully […]

Are You Ready for Google’s Page Experience Algorithm Update?

Google Page Experience Update

There was a time when websites on the first page of Google were dominant simply because they had always been there. The security of their coveted top positions was not granted because of prioritizing design that shined for users on mobile devices, how fast the website loaded, or the relevance and depth of its content. […]