Location, Location, Location: Why Local SEO is More Important Than Ever

Why Local SEO is More Important Than Ever

What is Local SEO? Local search engine optimization (SEO) is SEO that focuses on improving the ranking of a business in local search results. Half of all Google searches are for local information, so it is essential that your business is optimized for local search. Local search results usually include searches with qualifiers such as […]

Fill Your Open Positions: SEO for Job Postings and Other Digital Considerations

job postings search engine optimization

Finding the right employees and ensuring you are staffed to meet demand is a priority for any company.  Today most job seekers use online resources, job boards, and company websites to find their next jobs.  Make sure your job posting is found by taking a few easy technical and non-technical steps. SEO for Job Postings […]

Are You Ready For a World Without 3rd Party Cookies?

The End of 3rd Party Cookies? - RedShift Digital Marketing

Following growing consumer pressure around privacy concerns, Google has stated that it will no longer support the use of 3rd party cookies on Google Chrome. The original deadline for the 3rd party cookie was 2022 but now Google has given marketers an extra year to prepare and pushed the change to 2023. Is this the […]

7 Content Marketing Tips We Live By

Your content marketing strategy has a major impact on your ability to connect with your customers. Content allows you to enhance your reputation, improve your SEO and generate new leads. However, not all content is equal. You need a clearly defined strategy if you want to stand apart from your competition and truly serve your […]

SEO For Executives

Searching engine optimization for executives

No, the CEO is not responsible for day-to-day marketing tasks. They delegate this duty to the Director of Marketing and their team. However, in their own right, every CEO acts as a brand marketer each and every day. They are responsible for being the face of the business, guiding business strategy and vision, and fully […]

Are You Ready for Google’s Page Experience Algorithm Update?

Google Page Experience Update

There was a time when websites on the first page of Google were dominant simply because they had always been there. The security of their coveted top positions was not granted because of prioritizing design that shined for users on mobile devices, how fast the website loaded, or the relevance and depth of its content. […]

Announcing RedShift’s New Division — Mirage MarCom

RedShift Digital marketing acquires Mirage image

RedShift has exciting news! We are thrilled to announce that Mirage MarCom is now a division of RedShift. RedShift, a full-service agency headquartered in downtown Pittsburgh, provides core services for all things Digital Marketing. We specialize in enhancing our clients’ digital presence through a proprietary process known as Digital Marketing Essentialism™, dramatically increasing their site […]

5 Signs You Need a New Website ASAP

You might not want to admit it, but that nagging feeling in the back of your head just won’t go away: your website is awful. Don’t worry, you’re not alone.  Less than 64% of small businesses even have a website. Many of those that do either don’t track website success or realize that their website […]

How to Leverage Paid Ad Platforms

paid ads blog post

The days of organic-only social traffic are dying. These days, traffic results are largely a pay-to-play game. But, doesn’t mean that you can’t get tons of organic traffic, it just means that, without ads, your competitors are going to have a distinct advantage over you. If you really want to kill your metrics, you need […]