How to Increase Organic Traffic in 15 Ways

how to increase organic traffic

Your website is only a tiny piece of the traffic equation. It doesn’t matter if you’ve built the most intuitive, customer-centric, flashy website on the planet. It won’t magically bring your audience to you because, well, that’s just not how this works. But before we get into the tips on how to increase organic traffic […]

The Google Helpful Content Update: What You Need to Know

Are you publishing helpful or unhelpful content? Only Google can decide.  Google is constantly changing and evolving to keep up with user satisfaction. After all, they want us to continue to use their platform. From testing new features and redesigning existing ones, it’s crucial to stay up-to-date on all the latest changes.  And, in a […]

Google Analytics 4 vs Universal Analytics

google analytics 4 vs universal analytics

“Google Analytics 4 vs Universal Analytics” is a phrase that we’re seeing more and more now that we’re less than a year away from the retirement of Universal Analytics. Google has released a new web analytics platform Google Analytics 4 (GA4) that wil be replacing Universal Analytics (UA) — which is good news. This switch […]

Google Analytics Bounce Rate Explained

Your Guide to Bounce Rate in Google Analytics

Have you ever wondered what the bounce rate metric is? If you’re not sure, don’t worry — you’re not alone. The Google Analytics bounce rate is simply the percentage of visitors to a website who leave after viewing only one page, or a single page session. So, if 60 people visit a website and 30 […]

A 7-Step Guide to Content Development

Content development isn’t something that should be taken lightly. No matter what line of business you’re in — interior design, auto mechanics, consumer goods, third-party services — every line of business should have a content strategy.  Your content strategy will guide the development of all of your content. Your content strategy will also ensure that […]

Is Long-Form Content Worth It?

Content. It’s all we can talk about as marketers and is quickly becoming the new buzzword. Are you sick of hearing about or don’t want to invest in content? Then please add yourself to our bounce rate stats because this blog post is not for you. For those who have stayed with us, you know content is […]

Let’s Remember Why We’re Here – Empathy Mapping

It is easy to forget who your target audience is when you’ve been marketing your particular product or service for a long time. You get caught up with what you want to sell them and when you want to sell to them – ignoring their pain points, what problems they need to solve, when they […]

Is Bing A Thing? How to Rank on Bing

Bing post featured image

Let’s be honest, when most people think of search engines they think of Google. And, with 92% of global search volume in 2021, it’s easy to forget that there are even other search engines out there. But the queries not on Google can make a big difference in your SEO strategy. Just 2% of that […]

Lessons Learned in 2021

lessons learned in 2021

Naturally at the beginning of each year we look back and reflect on the year before. In many ways, 2021 was just as disorienting as 2020. However, we walked into 2021 fully knowing what we were getting ourselves into. And it wasn’t all bad. In 2021 we were able to take all of the strange, […]