The Top Content Marketing Trends You Can Expect in 2023

As content marketing trends continue to evolve, the Google Helpful Content Update in late 2022 and other developments have set a new standard for success in 2023. Visuals, videos, text, and other media have all had their part to play in this transformation—so let’s explore what these changes signify for each area going forward. Join […]

5 Top Tips to Crafting a Winning Brand Development Strategy

Tips when developing a brand strategy

In this blog post, we’ll discuss why developing a successful branding plan is so important and provide insights and tips on creating an effective brand development strategy that works for your business. We’ll also explore best practices for measuring the success of your efforts over time.

Location, Location, Location: Why Local SEO is More Important Than Ever

Why Local SEO is More Important Than Ever

Local SEO is a powerful tool that can help with your organic reach. If you own a small business with a physical location or serve a specific geographic area, you must prioritize local SEO in your digital marketing efforts. But why is local SEO important? What is Local SEO? Local SEO optimizes your online presence […]

What is Evergreen Content and 3 Reasons Why You Need It

evergreen content

As a business owner or marketing manager, you may have heard the term “evergreen content” but aren’t quite sure what it is or why you need it. This blog post will explain what evergreen content is and provide critical reasons why your business needs it to improve SEO, conversions, and overall results. What Is Evergreen […]

Benefits of Content Marketing: Top 5 You Need to Know

You’re probably familiar with the term “content marketing.” But what is it, really? And more importantly, why should you care? What is Content Marketing? Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience of potential customers — […]

How to Increase Organic Traffic in 15 Ways

how to increase organic traffic

Your website is only a tiny piece of the traffic equation. It doesn’t matter if you’ve built the most intuitive, customer-centric, flashy website on the planet. It won’t magically bring your audience to you because, well, that’s just not how this works. But before we get into the tips on how to increase organic traffic […]

The Google Helpful Content Update: What You Need to Know

Are you publishing helpful or unhelpful content? Only Google can decide.  Google is constantly changing and evolving to keep up with user satisfaction. After all, they want us to continue to use their platform. From testing new features and redesigning existing ones, it’s crucial to stay up-to-date on all the latest changes.  And, in a […]

Google Analytics 4 vs Universal Analytics

google analytics 4 vs universal analytics

“Google Analytics 4 vs Universal Analytics” is a phrase that we’re seeing more and more now that we’re less than a year away from the retirement of Universal Analytics. Google has released a new web analytics platform Google Analytics 4 (GA4) that wil be replacing Universal Analytics (UA) — which is good news. This switch […]

Google Analytics Bounce Rate Explained

Your Guide to Bounce Rate in Google Analytics

Have you ever wondered what the bounce rate metric is? If you’re not sure, don’t worry — you’re not alone. The Google Analytics bounce rate is simply the percentage of visitors to a website who leave after viewing only one page, or a single page session. So, if 60 people visit a website and 30 […]

A 7-Step Guide to Content Development

Content development isn’t something that should be taken lightly. No matter what line of business you’re in — interior design, auto mechanics, consumer goods, third-party services — every line of business should have a content strategy.  Your content strategy will guide the development of all of your content. Your content strategy will also ensure that […]