A 7-Step Guide to Content Development

Content development isn’t something that should be taken lightly. No matter what line of business you’re in — interior design, auto mechanics, consumer goods, third-party services — every line of business should have a content strategy.  Your content strategy will guide the development of all of your content. Your content strategy will also ensure that […]

Is Long-Form Content Worth It?

Content. It’s all we can talk about as marketers and is quickly becoming the new buzzword. Are you sick of hearing about or don’t want to invest in content? Then please add yourself to our bounce rate stats because this blog post is not for you. For those who have stayed with us, you know content is […]

Let’s Remember Why We’re Here – Empathy Mapping

It is easy to forget who your target audience is when you’ve been marketing your particular product or service for a long time. You get caught up with what you want to sell them and when you want to sell to them – ignoring their pain points, what problems they need to solve, when they […]

Is Bing A Thing? How to Rank on Bing

Bing post featured image

Let’s be honest, when most people think of search engines they think of Google. And, with 92% of global search volume in 2021, it’s easy to forget that there are even other search engines out there. But the queries not on Google can make a big difference in your SEO strategy. Just 2% of that […]

Lessons Learned in 2021

lessons learned in 2021

Naturally at the beginning of each year we look back and reflect on the year before. In many ways, 2021 was just as disorienting as 2020. However, we walked into 2021 fully knowing what we were getting ourselves into. And it wasn’t all bad. In 2021 we were able to take all of the strange, […]

Is Email Marketing Dead?

Will one of the most common and cost effective marketing tactics still be relevant next year? And the year after that?

Setting & Tracking the Right KPIs for Success in 2022

Setting & Tracking the Right KPI’s for Success in 2022 RedShift Digital Marketing

2022 is just around the corner and the fourth quarter of 2021 has just begun. This is the time of year ripe for setting budgets and fresh goals for the new year. When it comes to strategy, there is no way for a business to grow and reach a destination if it does not have […]

Location, Location, Location: Why Local SEO is More Important Than Ever

Why Local SEO is More Important Than Ever

What is Local SEO? Local search engine optimization (SEO) is SEO that focuses on improving the ranking of a business in local search results. Half of all Google searches are for local information, so it is essential that your business is optimized for local search. Local search results usually include searches with qualifiers such as […]

Fill Your Open Positions: SEO for Job Postings and Other Digital Considerations

job postings search engine optimization

Finding the right employees and ensuring you are staffed to meet demand is a priority for any company.  Today most job seekers use online resources, job boards, and company websites to find their next jobs.  Make sure your job posting is found by taking a few easy technical and non-technical steps. SEO for Job Postings […]