SEO SERVICES THAT PROVIDE REAL GROWTH FOR YOUR BUSINESS
RedShift - Pittsburgh Based SEO Company with National Appeal
You’ve probably heard of SEO. It’s a hot-button topic that’s been generating a lot of buzz, especially over the last few years.
The pandemic helped to shine a spotlight on the need for brands to take SEO seriously and incorporate it into their digital marketing strategies. Pre-COVID, Google search traffic averaged around 3.6 billion searches per day. But from March 2020 to the present, that traffic jumped to approximately 6 billion searches per day.
Considering that 53.3% of all website traffic comes from organic search, marketers quickly started to realize just how valuable SEO and high-quality content is.
What is SEO?
SEO stands for search engine optimization, which is the practice of enhancing your website and content with the ultimate goal of being more search-engine friendly so your content ranks higher on a search engine results page (SERP).
Optimized content focuses on the best possible user experience. It’s well organized and easily readable, both for your human audience as well as search engine bots that crawl, index, and rank your web pages.
How Can SEO Help My Business?
High-quality content that is optimized for search engines has a long list of benefits for businesses, including:
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Redshift SEO Services
We understand the importance of SEO because we started on the other side of the desk. We were clients ourselves. We hired multiple SEO agencies and were disappointed by the negative experiences.
So, we set out to do better. We wanted to be a true SEO partner, not just another vendor.
Technical SEO Audit and Fixes
On-Page SEO Audit and Fixes
Off-Page SEO Audit and Linkbuilding
Page Speed and Core Vitals Optimization
Website UX Audit
8 CRITICAL SEO TRENDS
The Redshift SEO Process
We aren’t your average search engine optimization service. When you partner with us, your business benefits from our all-encompassing process to improve your website’s SEO and design a strategy that meets your brand’s unique individual goals and needs.
Technical SEO Audit and Fixes
Proper search engine optimization includes many factors beyond creating high-quality content. At its core, SEO is all about providing the best user experience possible.
This is where a comprehensive technical audit can reveal issues on your website that may be impacting your search ranking potential. Your users will be happy with the updates, and so will Google.
Any marketing initiative that doesn’t focus on data and analysis is doomed to fail.
We measure and monitor progress while relying on the numbers to guide us – so we can clearly examine what’s working, what isn’t, and where we can make changes to the marketing strategy in order to maximize your business’s SEO success.
High-quality content is great, but if it’s not targeting specific keywords, it’s not going to perform as well. We take the stress out of keyword research so you don’t have to worry about it. Our experts will examine your industry niche to find optimal, low-competition keywords worth targeting.
Content strategy and creation
We don’t just identify problems and tell you how to fix them.That’s a waste of your money. We’re here to help you create a full strategy driven by data and results. From start to finish, we work with you to create a foundation so all of your marketing efforts work seamlessly together around your consumers, platform, content, distribution, and conversions.
Individual web pages have a ton of opportunity to be better optimized for search engines. We look at everything from content, to keywords, to graphic design, to multimedia usage, to page load speed, and more.
Content distribution and syndication
Content distribution is the process of releasing your content onto different channels, platforms, websites, or other digital spaces. Content syndication, on the other hand, encourages third-party websites to republish all or part of your content with your permission and any required accreditations and/or backlinks.
Both methods of releasing your content should be important factors in your marketing game plan.
Google relies on links to help determine the worth of a webpage. Backlinks to your website from credible sources are a strong signal to Google that your content is high quality.
This is why we include link building as a critical aspect of your brand’s digital marketing strategy – to help you establish your domain as an authority worth linking to.
Without key performance indicators (KPIs) to measure the progress of your marketing campaign, there’s no way to know if your efforts and investments paid off.
Part of our process is understanding your target KPIs upfront, so we know which goals are most important to your business. Those KPIs are critical to providing you with the best marketing strategy.
As we work with you to implement your digital marketing campaigns, we measure those targeted KPIs and provide you with reports so you can see the growth in real numbers, and not just take our word for it.
Why Choose RedShift for Your SEO Services?
We’re here because we’ve been in your seat before, and we were tired of the bad practices in the search engine optimization services industry.
We Set out to build the agency we wish we’d been able to work with. See the RedShift difference: