A Trusted Social Media Marketing Agency in Pittsburgh

Social media is becoming a leading source for potential sales. Nearly 4 billion people worldwide have an active social media account, and more are joining every day. For brands who want to build awareness, reach a targeted audience, and drive traffic to their website for more conversions, a quality social media marketing agency in Pittsburgh is your secret weapon to success.

What Exactly is Social Media Marketing and How is it Useful?

Social media marketing is when you use social platforms like Facebook, Instagram, and LinkedIn to distribute ads that connect with and engage your audience. When you publish meaningful content on your social media profile, you create opportunities for your audience to interact with your brand. Social media is highly targetable as you can segment your audience by very specific criteria. This enables you to customize your ads for better performance.

Social media posts are also easily shareable. You can post content that viewers can forward on to their contacts with the click of a button. This expands your reach and grows your audience exponentially, helping to spread the word about your business and attract new prospects to your brand.

On social media, people not only share timeline posts and articles. They communicate with each other through forums and chat features. Here, they share information about brands and products they love and hate. There are so many places for an audience to engage, it can be difficult to capture all of the insight available. 

Luckily, social media marketing provides analytics that allow you to gather data from various platforms and assess the information to guide your business decisions. You can learn about people’s needs, how they view your competitors, and in what areas you are succeeding or need to improve for success.

Social media marketing is also highly beneficial in terms of developing an integrated marketing plan. It works at the intersection of marketing, design, and website development to help fill in the gaps in your business’s digital presence. Building a marketing campaign that translates across all channels and platforms is critical to your overall success.

Social Media Management vs. Social Media Marketing

Be careful not to confuse social media management with social media marketing. Management is simply creating content and monitoring engagement. It’s replying to comments, answering messages, or keeping profile information updated. Management is important, because it ensures authenticity (which your audience can detect from a mile away). However, it’s not marketing.

Social media marketing is the use of social networks with the intention of growing your business. It involves strategy and execution, research, goal setting, and working to attract repeat and new visitors and send them to your website for conversions.

At RedShift Digital Marketing, when we approach social media, we keep the following things in mind:

Analytical focus:

We use quantitative information to assess campaigns and design messages that yield desired results.

Audience targeting:

We want to reach the right people with the right message at the right time.

Building customer trust:

We develop authentic messages to provide real solutions to the needs of customers.

Multiple marketing options:

We explore the creation and integration of paid ads, organic ads, and multi-channel opportunities.

By keeping these factors in mind, our social media marketing agency clients get results that consistently earn us five-star user reviews.

Increase Your Social Media Presence and Scale Your Business Faster

At RedShift Digital Marketing, we take pride in our ability to provide you the tools and resources you need to boost your social media marketing campaigns. We offer our clients the following:

We can help you strengthen your social media presence and scale your business faster. RedShift Digital Marketing is your go-to social media marketing agency in Pittsburgh and beyond.



Ready for a free website and SEO Audit?
Talk to one of our Consultants and take RedShift for a test drive.