DIGITAL Marketing
for the legal industry

RedShift helps grow your legal practice by building an online foundation for your law firm. Our exclusive Digital Marketing Essentialism process provides a groundwork that distinguishes your practice in a highly competitive market.

PHASE I
Your Ideal Legal Client
(consumer)

Understanding your ideal legal client is crucial to your success.  We first find their pain points and what drives them to choose a law firm.

Your firm may have several types of clients depending on your practice.

So we create the profiles of these ideal clients based on market research and data that will guide your firm’s marketing efforts.

The heart of your legal marketing is your law firm’s website. And since most lawyers went to school to practice law, not build websites, we do that for you!

RedShift’s designers and developers create a look and feel that tells your firm’s story and attracts your ideal clients.

We also make sure your firm is on the right social media channels, following best practices, and targeting those clients.

PHASE 2
Your Firm's
Website
(platform)

PHASE 3
Your Firm's Content Strategy
(content)

With a solid foundation secured, we begin creating dynamic content designed to meet the needs and pique the interest of your ideal legal client we now understand so well.

The content will answer your client’s immediate questions and inspire them to want to know more about your practice and how you can help solve their problem.

Your content places you as a thought leader in your firm’s practice areas, maintain your firm’s online reputation, which can ultimately lead to more client referrals.

Content, no matter how compelling, is useless if your potential clients don’t see it.

But since we know who to target, we can now promote your firm.

Using RedShift’s expert data analysis, we implement promotion through social media, email marketing, paid ads and public relations.

PHASE 4
Your Message
(distribution)

PHASE 5
Your New Clients
(conversion)

This phase exerts the gravitational pull to convert your website visitors into new clients. 

There are many ways to convert visitors, and we customize recommendations based on your firm’s goals.

Legal marketing is not a stagnant discipline, so we will continue to monitor metrics and goals and adjust and improve accordingly. Your SEO, calls-to-action, website forms, paid ads, and content should all be performing well and integrating with your firm’s law practice management software or CRM.

trusted by:

FREE LEGAL MARKETING
STRATEGY SESSION

LEGAL MARKETING IN BRIEF

Law Firm SEO

Law Firm SEO simply means make sure that your law firm shows up when people search for your type of legal practice on search engines like Google.

Some key tips: Updating GMB, On-Page SEO (e.g. H1 headers, keyword optimization, adding appropriate text to links, removing dead links), Off-Page SEO

In addition to SEO, your search engine marketing (SEM) marketing efforts should include creating and implementing Google Ads and other pay-per-click (PPC) campaigns.

The Importance of Paid Ads in Legal Marketing

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LEGAL MARKETING RESOURCES

Resources specifically designed for the legal industry.

  • PSMA
  • ACBA
  • PRSA
  • MARKETING PITTSBURGH
  • newsletters.findlaw.com
  • Law Marketing Portal
  • PSMA
  • ACBA
  • PRSA
  • MARKETING PITTSBURGH
  • newsletters.findlaw.com
  • Law Marketing Portal

MAKE THE SHIFT

GET STARTED