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We specialize in digital marketing for B2B businesses that delivers measurable results through data-driven plans that work.
Digital Brain Fuel
OCTOBER 2023
MARKETING INSIGHT
Uncovering the Future of Twitter: What's Next for Social Media Marketing?
The future of Twitter has been a hot topic ever since Elon Musk’s acquisition, bringing dramatic changes to the platform and leaving digital marketers wondering how to navigate the new landscape. From policy updates to content moderation challenges, the world of social media marketing is evolving rapidly. So, what’s next for the future of Twitter, and how can marketers stay ahead in this ever-changing environment? Let’s dive in and find out!
READY TO MAKE A SHIFT
As with most teams and families, there’s something we all share at RedShift. In our case, it’s coming from agencies or businesses where we thought, “There’s Gotta Be a Better Way.”
At RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you see about RedShift—being data-driven, customer-centric, transparent, ego-free and dedicated to results—these are qualities we didn’t find at previous homes, but that we’ve established and follow at RedShift.
MARKETING INSIGHT
Five Upcoming Social Media Marketing Trends
Discover how you can stay ahead of the social media curve by understanding current trends and developing compelling content ideas. Read on to stay up to date on the latest trends.
CLIENT CONNECTION
Verland Social Media Highlights
This month we’d like to highlight some of our outstanding work for Verland:
- Facebook saw the most significant increase on all metrics, especially engagement rate.
This is primarily due to the DSP week features and individual posts for the 2023 Recognition Dinner. Many people left a comment or shared the post on their platforms. This engagement helps increase awareness and new donations for this worthy cause!
JEFF'S CORNER
Hang Your Hat
The 80/20 Rule
At RedShift, we focus on the marketing strategies that will move the needle. By always remembering the 80/20 rule, we’re poised to make the best decisions for our clients. Read on to learn more about the 80/20 rule and how it applies to any industry.
