Digital Brain Fuel
October 2022
MARKETING INSIGHT
How to Increase Organic Traffic in 15 Ways
So, you have a brand-new website. You spend months pouring over every detail to make it just how you wanted it. You’ve held your breath and watched it go live without a hitch. Your new bundle of joy has arrived.
But where is the traffic? Shouldn’t leads be pouring in? Why haven’t our prospects found our site? Here’s the thing — a solid web experience is critical to maintaining consistent traffic. And, it even will pull in a little bit of traffic on its own. But this only works if you swaddle that bundle of joy with several other strategies so that traffic is driven to it and can be found. Think of this guide as your go-to for what you need if you want to increase your organic website traffic. We’ll lay out all the basic traffic drivers to dominate the search engine ranking pages so you get audiences to your site.
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MARKETING INSIGHT
Big Changes are Coming to Mobile Search
Google is making some big changes in its never-ending quest to help searchers find more relevant results. At their recent conference Search On, Google announced several changes to how users search on their mobile devices. Mobile users can now search with more than just a simple text query. Soon users will be able to upload images and hum songs into the microphone to find what they are looking for. And when that query is entered? Google is now going to offer the top search result for that query in the search bar itself so the user does not even have to visit the results page. But if the user makes their way to the search results page, that will look different too. Google will begin combining web, image, and video results together on the main results page.
REDSHIFT'S THOUGHTS:
It is a safe assumption that almost half of your traffic is coming from a mobile device. No matter the industry, we are seeing mobile traffic continuing to account for a higher and higher percentage of our client’s traffic. Therefore, Google’s upcoming changes are going to be a big deal for how your website is found in organic search rankings. The good news is that if your site is already following SEO best practices, odds are you will have nothing to worry about. Make sure your website contains plenty of rich content – images and videos – that are all tagged correctly with your focus keywords. Even if you are in a more traditional B2B industry – images, infographics, and videos are still essential. Ensure your site is ranked number one for our main keywords so it is your site that Google is serving in the search bar and not your competitor’s website.
CLIENT CONNECTION
myHearingU: The Sound of the Future Starts Here
We’re excited to announce the site launch of myHearingU! A national, online career school powering the next generation of hearing healthcare professionals through an affordable, 6-month program. myHearingU is part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health, and innovation since 1904.
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JEFF'S CORNER
Hang Your Hat
Basic Traffic Drivers to Dominate SERPs
You have a killer website with all the latest features, great aesthetics and an ah-mazing UX. But after pouring all your resources into the site, you still don’t have any traffic. You’re stuck. I know the feeling.
Here’s the thing—a website is a tiny piece of the traffic equation. It doesn’t matter if you’ve built the most intuitive, customer-centric, flashy, smooth (or any other impressive adjectives) website on the planet. It won’t magically bring traffic into your pipeline, because it just doesn’t work that way.
Sure, a solid web experience is critical to maintaining consistent traffic. It even pulls in a little traffic. But this only works if you implement other measures. When I started thinking about this subject, I wanted this post to be useful for both businesses and agencies. These aren’t disruptive strategies that will growth hack your traffic. Instead, I’m going for the buzzword-free basics. Whether you’re a C-level marketing exec or an agency in the trenches, think of this guide as your go-to for what you absolutely need if you want consistent website traffic. I’m laying out all the basic traffic drivers to dominate SERPs so you get audiences to your site.
REDSHIFT
FAVORTES
Herby Buttered Balsamic Mushroom Ravioli
Serves 4 | Prep Time: 10 minutes; Cook Time: 15 minutes
A quick cheese ravioli with buttery, balsamic carmelized mushrooms, and fresh garden herbs. For an easy, 30 minute dinner, make this ravioli, it’s simple, quick, and so DELICIOUS!
2 tablespoons extra virgin olive oil
1 shallot, thinly sliced
1 pound mixed mushrooms, roughly torn or sliced
Kosher salt and pepper
4 tablespoons butter
2 garlic cloves, smashed
2 tablespoons fresh thyme leaves
1 tablespoon fresh chopped sage
3 tablespoons balsamic vinegar
1 pound cheese ravioli, homemade or store bought
Fresh dill for serving
Bring a large pot of salted water to a boil. Cook the ravioli according to package directions until al dente. Reserve 1/2 cup of the pasta cooking water. Drain the ravioli.
Meanwhile, heat the olive oil in a large skillet over high heat. When the oil shimmers, add the shallots and cook until fragrant, 2-3 minutes. Add the mushrooms and season with salt and pepper. Cook undisturbed for 5 minutes or until golden, stir and continue cooking until the mushrooms have caramelized, 3-5 minutes. Reduce the heat to medium. Add the butter, garlic, thyme, and sage. Cook, stirring occasionally until the garlic is caramelized and fragrant, about 5 minutes.
Add the balsamic and a splash (about 1/4 cup) of the pasta cooking water). Cook for a 2 minutes. Remove from the heat and discard the garlic cloves.
Divide the ravioli among bowls and spoon the mushroom sauce over top. Garnish with fresh herbs. Enjoy!
