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Digital Brain Fuel
NOVEMBER 2023
MARKETING INSIGHT
Elevate Your Website with Cutting-Edge Web Design Standards & Best Practices
In today’s digital age, a compelling and user-friendly website is no longer a luxury, it’s a necessity. Whether you’re a local business owner, a marketing director, or running an e-commerce platform, your website is often the first point of interaction between your brand and potential customers. That’s why understanding and implementing web design standards and best practices is crucial.
Web design standards and best practices are the backbone of a successful online presence. They not only make your website visually appealing but also improve its usability, accessibility, and overall performance. By adhering to these guidelines, you can create a website that meets your visitors’ expectations, provides a seamless user experience, and ultimately drives business growth.
READY TO MAKE A SHIFT
As with most teams and families, there’s something we all share at RedShift. In our case, it’s coming from agencies or businesses where we thought, “There’s Gotta Be a Better Way.”
At RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you see about RedShift—being data-driven, customer-centric, transparent, ego-free and dedicated to results—these are qualities we didn’t find at previous homes, but that we’ve established and follow at RedShift.
MARKETING INSIGHT
Newest Google Core Update is Here
Google has begun rolling out the November 2023 core update, the second major change to its search algorithm in as many months.
REDSHIFT UPDATES
Short Form Video Content
Redshift has started posting short form video content on IG, FB, YouTube Shorts and TikTok. Short form content is a great way to “cast a net” into a larger audience and hook them with a snippet of information. By layering trending audio, on top of the video audio, you engage with the algorithm without sacrificing your video’s message. In November, Redshift has also begun posting every day Monday – Friday
JEFF'S CORNER
Hang Your Hat
Diving into Digital Marketing Essentialism
Dive deep into the intricate world of Digital Marketing Essentialism with Jeff Lizik, the President and CEO of RedShift. In this episode, Aaron Basil and Jeff explore the 5 major components that form the backbone of digital marketing’s streamlined and effective approach. As we venture further into the age of artificial intelligence, learn how search engines are being revolutionized and how agencies can harness the capabilities of AI technologies, including powerful models like GPT4.
From optimizing landing pages using AI to crafting content that resonates with audiences, discover the ins and outs of integrating AI across the customer journey. Jeff provides invaluable insights, tools, and best practices to ensure that AI’s incorporation leads to maximal results, delivering exceptional outcomes for clients.
GET TO KNOW THE TEAM
Halloween Costume Fun
This year the RDS team celebrated Halloween by trying on some new costumes in our all teams call.
