Digital Brain Fuel
November 2022
MARKETING INSIGHT
Benefits of Content Marketing:
Top 5 You Need to Know
Videos are a great way to communicate with prospective customers at every stage of their buyer’s journey.
Through videos, customers can identify and solve problems during the awareness phase, learn more about your products and services during the consideration phase, and lead them to purchase during the decision phase.
Additionally, they rank well in Google search results and ensure your brand is at the top of the results page no matter the search intent or phase of the buyer’s journey.
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MARKETING INSIGHT
Be Sure to Invest in Video
Videos are a great way to communicate with prospective customers at every stage of their buyer’s journey.
Through videos, customers can identify and solve problems during the awareness phase, learn more about your products and services during the consideration phase, and lead them to purchase during the decision phase.
Additionally, they rank well in Google search results and ensure your brand is at the top of the results page no matter the search intent or phase of the buyer’s journey.
REDSHIFT'S THOUGHTS:
While it’s clear that videos are important, many companies are hesitant to invest in them.
It’s time to start allocating a portion your budget to develop video content. You can make the most of your investment by optimizing videos for organic search and adding them to landing pages, remarketing campaigns, and organic social sharing.
CLIENT CONNECTION
New Website Alert! Rosedale Technical College Telling Their Story Through Their Students
As a nationally recognized higher education institution and one of the top trade schools in our region, Rosedale Technical College was in need of a website to match their accolades.
Check out the newly launched website, showcasing the wide range of programs they offer and so many of their students’ diverse and inspirational paths to success.
REDSHIFT NEWS
Internal Focus Time is Coming Up!
PSA! RedShift will be “closing” for our annual Internal Focus Time from Dec. 12-Jan. 2.
Here’s what you need to know:
- RedShift will be “closing” at the end of December to work on internal projects and refine our processes and procedures so that we may best serve our partners!
- New projects or requests during this time will not be accepted. If you know of a project or request that may arise within in that timeframe, please let us know as soon as possible.
- No client meetings will be held during this time. If you need to meet in order to discuss ongoing or upcoming projects, let us know early.
- In the event of an emergency, such as website going down or glaring issues on something scheduled to deploy, please do not hesitate to reach out at any time during this timeframe.
- With our client partners in mind, we want to ensure you receive ample notice of this temporary adjustment to our current operating procedures.
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JEFF'S CORNER
Hang Your Hat
Not Your Average CEO Lifeline with Jeff Lizik
“The basics don’t always tell us if our money is being spent wisely.”
Digital marketing can feel like a beast, but real success comes down to the nailing basics. It’s no secret that digital marketing can become very costly, very quickly.
As businesses seek growth, sales, and leads, ask yourself: Are we tracking our conversions to our marketing efforts? Are we using our time, resources, and software effectively? Are we analyzing the data to maximize our efforts.
Listen to the Not Your Average CEO Lifeline podcast for more of Jeff’s tips on all things digital marketing.
WHAT WE'RE
Listening & Watching
Stick Season
Noah Kahan
Pat McKinney
