Digital Brain Fuel
March 2023
MARKETING INSIGHT
Content Marketing Trends in 2023
As content marketing trends continue to evolve, the Google Helpful Content Update in late 2022 and other developments have set a new standard for success in 2023. Visuals, videos, text, and other media have all had their part to play in this transformation—so let’s explore what these changes signify for each area going forward. Join us as we take an in-depth dive into the state of content marketing trends today.
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MARKETING INSIGHT
The Countdown to GA4
The countdown to the official end of Universal Analytics on July 1st, 2023 is on. Is your organization ready? GA4, like Universal Analytics, will be your go-to tool to measure website performance. But things will look a bit different and it is worth familiarizing yourself with the changes and new terminology.
And not to be outdone, Google is announcing their own AI features are coming “soon”.
REDSHIFT'S THOUGHTS:
Change is always hard, even if Google is telling us it is for the better. Here at RedShift, we are excited about what GA4 has to offer and the deeper insight we gain into our clients’ performance. Have questions? Ask your friendly digital marketing agency!
CLIENT CONNECTION
RedShift is excited to have partnered with Linneo, the first completely digital vision insurer! An anagram for online, Linneo’s unique offerings and virtual platform is a perfect fit for RedShift’s digital strategy to drive growth on a national level. After building and publishing Linneo’s new website, RedShift is using data-driven methods for increasing traffic and revenue from concept to execution.
Looking for a partner who understands how digital marketing impacts your growth and bottom line? Contact us today!
REDSHIFT INTERNAL UPDATES
Need a simple ranking systems that works?
There seems to be an influx of new platforms and plugins lately that all promise to be the one-stop solution for your organization’s needs. And while it is easy to get caught up and invest in them all, it is important to take a step back and evaluate these solutions first. The team at RedShift has developed a simple ranking system we use internally to evaluate new tools. This is especially helpful when weighing input from several team members.
JEFF'S CORNER
Hang Your Hat
Digital Marketing & Continuous Learning
Digital marketing has continually evolved quickly, happening at breakneck speed today. Continuous learning is not just a fancy phrase – it’s necessary for everyone on our team. If you’re not keeping up, you’re falling behind. It’s that simple. So, how do you stay in the loop? You’ve got to be relentless. Devour industry news, subscribe to marketing blogs, and keep your ear to the ground on social media. Right now, Twitter is the top resource for staying on top of what is happening with AI in our space. Stay up-to-date. Share your findings with the team consistently. This is part of professional development. It happens every day and is not just a box to tick.
Why does it matter? It’s not just about staying afloat; it’s about staying ahead. Our clients want the best, and they deserve it. If we’re not on top of the latest trends and techniques, we’re doing them a disservice. You can’t afford to be uninformed – it’s not just our reputation at stake; it’s our clients’ success.
So, here’s the deal: Be proactive. Make it your mission to stay informed and share those learnings with the team. Remember, knowledge is power, and continuous learning is a priority. It’s not just about keeping up with the industry – it’s about leading it. Stay sharp, stay hungry, and stay ahead.
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Women's Herstory Month
