Digital Brain Fuel
June 2023
MARKETING INSIGHT
Maximize Your Success with a Complete Marketing Assessment
Are you ready to super-charge your company’s marketing? By evaluating your current marketing activities and strategies, you can identify areas that need improvement and develop more effective tactics to reach potential customers. Regularly evaluating your current marketing activities helps you stay ahead in the ever-evolving business landscape by identifying areas that need improvement.
Ready to
Make a Shift?
As with most teams and families, there’s something we all share at RedShift. In our case, it’s coming from agencies or businesses where we thought, “There’s Gotta Be a Better Way.”
At RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you see about RedShift—being data-driven, customer-centric, transparent, ego-free and dedicated to results—these are qualities we didn’t find at previous homes, but that we’ve established and follow at RedShift.
MARKETING INSIGHT
Data, Data, Data - It Drives Every Business
Data points, called KPIs, analyze marketing activity to show the success and worth of projects and campaigns—the result of a strategic plan. Marketing KPIs use data points to track, quantify, and qualify all efforts. Are you tracking these 9 critical marketing KPIs?
CLIENT CONNECTION
Welcome, Augason Farms
RedShift is excited to introduce our newest client Augason Farms!
A trusted family-owned business since 1972, Augason Farms offers a wide range of shelf-stable food and water products for emergencies and everyday meals alike. Their products are a reliable source for convenient and cost-effective solutions to prepare delicious meals any day of the week—whether it’s for challenging times or for enjoying our ready-to-prepare meals, fruits, vegetables, and dairy products.
REDSHIFT INTERNAL UPDATES
Happy 4th of July
Ready to light up the skies and grill some epic burgers? We sure are!
Our offices will be closed on Tuesday, July 4th, so our team can unleash their inner fireworks and join in the festivities. Don’t worry, though—we’ll be back in action on Wednesday, July 5th, ready to rock your digital marketing world.
So go ahead, indulge in some red, white, and blue fun, and make this 4th of July the most memorable one yet. Stay safe, have a blast, and let freedom ring!
JEFF'S CORNER
Hang Your Hat
“Life presents an endless series of interruptions and distractions…
…You will continually be pulled off course or asked to put out a fire created by someone else. People will disrespect your time and steal your attention—usually with no intention of malice, but simply because different people have different priorities.
When your day is interrupted or your progress stalls, it’s easy for your mindset to collapse as well. You may feel guilty for not following through on what you intended to do. But you are not guilty, you are human.
Everyone gets distracted. In many ways, the real divide is between those who get back on track quickly and those who let interruptions expand into longer periods of inactivity.
Top performers get back on track faster than most. This is the skill to develop. You will be interrupted, but you can choose to keep it brief.”
– James Clear
GET TO KNOW THE REDSHIFT TEAM
Meet Dana, Our Summer Intern!
Meet Dana, a passionate University of Richmond student pursuing a degree in Business Administration with a concentration in Marketing and French.
Eagerly anticipating an upcoming semester abroad in Paris, Dana combines her love for marketing with a deep appreciation for the French language and culture. With a keen eye for data and a natural enthusiasm for uncovering insights, Dana is a true data enthusiast at heart. Constantly studying and learning new marketing techniques, she is dedicated to staying ahead of the curve and leveraging cutting-edge strategies to drive results.
Beyond their marketing prowess, Dana also has a wide range of diverse interests. You might find her gracefully dancing, expressing her creativity in the kitchen by whipping up delicious culinary creations, or enjoying playful moments with their lively feline companion, Apollo.
We are thrilled to have Dana on board, bringing a fresh perspective and a vibrant passion for marketing. Welcome, Dana!
Interested in an Internship with RedShift?
Let us know! Reach out to Stephanie Muczyk at [email protected]
