JUNE 2021

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MARKETING INSIGHT
Are You Ready for Google's Page Experience Algorithm Update?

When was the last time you looked at your website speed? With the upcoming Google page experience algorithm update, it’s time to take another look. The latest algorithm change will prioritize user experience – including page speed, mobile-first design, security and more.

REDSHIFT'S THOUGHTS:

Google’s research has shown that the probability of a bounce increases 32% if a page load time goes from 1 to 3 seconds, 90% if the load times goes from 1 to 5 seconds and so on. With literally only seconds to spare, you can’t afford to have a slow website.

Strategy Session newsletter

30-Minute
Strategy Session

We’ll show you the custom growth solution that can have your business thriving.

MARKETING INSIGHT
Is it Time to Fix or Ditch Your Website?

For many businesses, your website is the first impression a potential customer has of your organization. Are you putting your best foot forward? A website is not something you can build once and forget about for years. A website needs to be updated to stay up-to-date with changing technologies and your changing business and customers. Does your website still accurately represent your organization? Is the user experience excellent? Is it secure and compliant? See if it’s time to fix your website with growth-driven design. It’s easier than you may think…

CLIENT CONNECTION
Welcome Phillips & Associates!

We are excited to welcome Phillips & Associates as one of our newest clients! Privately owned since 1976, Phillips & Associates is the largest independent insurance claims service company in Mississippi. RedShift was tasked with building a brand new website with a special focus in local SEO to highlight their six locations throughout Mississippi and Louisiana.

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Meet Gary Kramer
DIGITAL MARKETING SPECIALIST

Gary Kramer, our new Digital Marketing Specialist, is a driven and experienced Digital Marketer with a passion for people and building value for the products and services they provide. He enjoys spending his days straddling the usual depths of data with finding creative strategies and opportunities for growth for our clients. Welcome Gary!

JEFF'S CORNER
Hang Your Hat

I think through this concept every Friday and Sunday as I plan my schedule and work for the upcoming week.

MONEY. Plenty out there to go get.
MATERIAL ITEMS. Many of us have more than we need to live and be happy.
FRIENDS. Bet we all wish we could drop a few of these!
TIME. NOPE. NEVER. We will never, ever be able to get more time. It is set in stone.

Think about this. Every time you check your texts. Every time you check email, your phone. Every time you let any of these things interrupt your workflow, your thoughts, your lunch, you are giving away the one thing you will never, ever get back. Why do we feel compelled to let this happen? Why don’t we prioritize ourselves, our actual work to be done and our own sanity above all else?

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RedShift Digital Marketing, 436 Seventh Ave, Suite 200,Pittsburgh, PA 15219, 412.697.2800