Digital Brain Fuel
December 2022
MARKETING INSIGHT
What is Evergreen Content and 3 Reasons Why You Need It
Evergreen content is undeniably something that should be part of your content strategy. But what is it exactly? And why is so important? Read on to find out more.
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Strategy Session
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MARKETING INSIGHT
How Long Until You Start Seeing Results From SEO
Unlike other marketing efforts, SEO will take 6-12 months to show results. The time it takes for you to start reaping the benefits of your SEO efforts will depend heavily on the size and health of your site, the age of the site, and other factors.
REDSHIFT'S THOUGHTS:
Planning season is here and if optimizing your website for search is on your priority list (and it should be), it is important to understand that SEO is a long game.
Unlike some other tactics, it will take months before you reap the benefits of your optimization efforts. Organic traffic is known to have stronger click-through, engagement, and conversion rates. So while it takes longer to see that bump in organic traffic, it will be worth the wait.
CLIENT CONNECTION
Verland's End of Year Fundraising Campaign
The Verland Foundation is a non-profit family of person-centered, community homes and services supporting more than 200 individuals with intellectual disabilities, many of whom have multiple physical challenges.
And, for their year-end fundraising, they looked to RedShift to create a complete campaign. Thus the “It’s a Wonderful Life” campaign was born. Some of the campaign components include graphic design, direct mail, email marketing, a dedicated landing page, social media pushes, and digital ads.
We are thrilled to be working with Verland at this critical fundraising time, and look forward to the success this campaign will bring. Please see below for an example of materials from the campaign.
REDSHIFT NEWS
Internal Focus Time is Coming Up!
PSA! RedShift will be “closing” for our annual Internal Focus Time from Dec. 12-Jan. 2.
Here’s What You Need to Know:
To better serve our partners, RedShift will be “closing” from mid to the end of December to work on internal projects and refine our processes and procedures!
We will not be accepting new projects or requests during this time. If you know of a project or request that may arise within in that timeframe, please let us know as soon as possible.
We will not be holding client meetings during this time. If you need to meet to discuss ongoing or upcoming projects, let us know early.
In the event of an emergency, such as a website going down or glaring issues on something scheduled to deploy, please do not hesitate to reach out at any time, including during our Internal Focus Period.
With our client partners in mind, we want to ensure you receive ample notice of this temporary adjustment to our current operating procedures.
JEFF'S CORNER
Hang Your Hat
When Should You Include Your CEO in a Company Marketing Campaign?
Branding is a big deal, you already know this. But, the way that the marketing industry currently positions branding is a little strange. It’s all about your company, products, logos, colors, etc. Or, to put it simply, it’s all about what the big guys are doing. Coca-Cola basically bought Christmas. Sweet! That’s how branding works, right?
Think about Amazon and Tesla. When you think about Tesla, do you think about electric cars and their logo? Or, do you think about Elon Musk? The CEO handles a ton of the day-to-day of the company.
This guide is meant for CEOs, agencies, C-level marketing members, and anyone who can leverage the CEO as an asset. But, even if you don’t have that power, this can still be a great guide to understand when and where you could position a CEO in the future. Heck. You may be a CEO one day 😉
REDSHIFT TEAM
Holiday Traditions
My mom, sister and I collect ornaments from every vacation we’ve been on together. The collection has grown so much that we forego a star or angel on top of the tree. Instead, we have a life preserver from watching a walleye drop for Y2K in Port Clinton, OH.
