December 2021

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MARKETING INSIGHT
Best Practices for Link Building

best practices link building

The age of buying backlinks is long gone! So, how do you create a link building strategy around best practices?

REDSHIFT'S THOUGHTS:

When it comes to link building for SEO, you can’t afford to not be in accordance with Google’s webmaster guidelines. Learn how to build quality backlinks with our successful link building best practices.

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MARKETING INSIGHT
How Brands can Connect with Gen Z on LinkedIn

Older members of the Gen Z generation are using LinkedIn more than you might think. Surprisingly, new LinkedIn data shows that Gen Z already accounts for 10% of the platforms total user base. 36% says they utilize the social platform for research and networking. As this generation joins the workforce and decision making roles, they will bring with them their affinity for LinkedIn.

CLIENT CONNECTION
A Story to Make You Smile

Cranberry Dental Studio hosted a giveaway to gift an essential worker with a full smile makeover this past year. We were fortunate enough to help promote an exciting opportunity and document the process for one lucky winner!

After years of anxiety and confidence lost due to a past injury that affected her smile, the doctors at Cranberry Dental knew Trish was a perfect fit. Her nerves were quickly calmed upon arriving at Cranberry Dental Studio and being in the hands of the best. Now months later, Trish speaks on her new outlook on life and wears her smile with confidence. Take a peek of her transformation here!

From Our RedShift Family to Yours HAPPY HOLIDAYS

Redshift Holiday Ornament

Thank You For Making This Year a Great One!

We want to express our appreciation for your support this year to our clients, team, and everyone who is a part of our RedShift community. We wish you a wonderful holiday season and look forward to working with you in the new year!

JEFF'S CORNER
Hang Your Hat

Why Your Sales Team Cannot Afford to Ignore LinkedIn.

If your business is not actively utilizing LinkedIn, you’re missing out on a significant opportunity. 

When you miss out on a potential sales channel, your competition will take advantage. They carve out a niche, and you lose out. And that’s exactly why your sales team cannot afford to ignore LinkedIn. Yes, it’s another channel. But, it’s not just another channel. When used correctly, LinkedIn might just become THE channel for you.


First Things First: What Is LinkedIn?
Chances are you’ve heard of LinkedIn. The platform is one of the largest social media networks in the world, with almost 600 million users worldwide. What makes this channel so relevant, though, is its audience. The average LinkedIn user is between 30 and 64 years old, college educated, and works in a white collar profession. Does that sound like part of your target audience?


It gets better: 61 million users are senior level influencers, and 40 million are decision makers at the C-Suite level.
Among Fortune 500 companies, LinkedIn is the single most popular social network. On a daily basis, these users interact in groups, share status updates, and update their profiles. They post 100,000 long-form posts per week. And of course, they interact with each other, from comments to personal InMail messages that range from professional advice to networking.


Lots of statistics to digest, but they all come down to one truth: LinkedIn, thanks to its user demographics and behavior, is a perfect playground for sales teams looking to make a mark and reach their customers.

WHAT WE'RE
Listening & Watching

Headphones what we are listening to

2021 Spotify
Wrapped, DUH!

Rachel LaMarco

What we are watching

Classic Christmas Movies
(not Hallmark!)

Abby Mundell

RedShift Digital Marketing, 436 Seventh Ave, Suite 200,Pittsburgh, PA 15219, 412.697.2800