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We specialize in digital marketing for B2B businesses that delivers measurable results through data-driven plans that work.
Digital Brain Fuel
AUGUST 2023
MARKETING INSIGHT
How to Create a High-Converting Lead Generation Landing Page
Many marketers recognize the importance of lead generation landing pages but lack an understanding of how to do it right. That’s why RedShift is here to guide you through the process so you can create the best lead-generation landing page possible for your business. Keep reading to build your best lead-gen tool yet!
READY TO MAKE A SHIFT
As with most teams and families, there’s something we all share at RedShift. In our case, it’s coming from agencies or businesses where we thought, “There’s Gotta Be a Better Way.”
At RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you see about RedShift—being data-driven, customer-centric, transparent, ego-free and dedicated to results—these are qualities we didn’t find at previous homes, but that we’ve established and follow at RedShift.
MARKETING INSIGHT
State of Content Marketing in 2023
As new trends emerge and evolve, it’s hard to keep up. Luckily, this article can help guide you in building or refining the best content marketing strategy for your brand, resources, and chosen platforms.
CLIENT CONNECTION
Get Inspired By Our Homepage Redesign for Costa Homebuilders
As part of their latest site improvement, RedShift designed and rolled out a brand new homepage for Costa Homebuilders. Take a look at some of the strategic changes we’ve made to improve overall user experience:
Implemented a lighter, more welcoming color scheme to increase time spent on page
Greater focus on showcasing Costa’s portfolio of beautiful custom homes
Feature Costa as an 8 time winner of the Best of Houzz award to add credibility and establish trust with new site visitors
JEFF'S CORNER
Hang Your Hat
Google: Linking To Authoritative Sites Won’t Help SEO
Google’s John Mueller: Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users.
GET TO KNOW THE TEAM
Summer Songs We're Listening To
As the summer winds down, the RedShift Team wanted to share some of what we've been listening to over the summer!
