Digital Brain Fuel

August 2022

MARKETING INSIGHT
Big Changes are Coming to Google Analytics

Did you know that the Universal Analytics will soon be replaced by a new platform, Google Analytics 4? The transition won’t happen until Summer of 2023, but to be prepared you should make the switch now. Read on to learn about the major features and what you need to know about the transition.

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MARKETING INSIGHT
12 Companies Hit with a Google Manual Penalty

Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, these 12 tales will persuade you otherwise.

REDSHIFT'S THOUGHTS:

These are what we like to consider “SEO Tales from the Crypt.” Horror stories of big brands trying to outsmart Google, the use of less-than-favorable tactics to get rankings, or plain ignorance of the intricacies of Google’s rules. Spoiler alert: Google even penalized itself for crimes against their own standards.

You spend a lot of time and money on your SEO efforts. Take it from these 12 companies, don’t try these unfavorable tactics at home. If you’re not sure, don’t do it. Stick to your tried-and-true methods. Or better yet, partner with us as your SEO expert so we can take the guesswork out of it for you.

CLIENT CONNECTION
Welcome myHearingU!

myHearingU logo

myHearingU is a national, online career school powering the next generation of hearing healthcare professionals. Their mission is to prepare aspiring hearing healthcare professionals with the knowledge and skills to successfully pass state licensing exams, begin a career in hearing healthcare, and provide top-notch patient care.

JOIN OUR TEAM We're Hiring!

We’re currently looking for for an experienced, creative and energetic Account Manager to join our growing team. If this sounds a lot like you, check out this position!

JEFF'S CORNER
Hang Your Hat

How Do You Tie Business
Objectives to Marketing Efforts?

The marketing world has a problem: we don’t know what we want to achieve.

Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know how to tie business objectives to marketing efforts. And that can lead to serious accountability problems.

Why do companies hire marketers? Probably to increase sales, expand their customer base, and grow. But too often, they don’t know enough about marketing to work effectively with their marketing partner. Instead, both sides wonder if those efforts are even helping.

How did we get here? And, more importantly, how can we fix things?

REDSHIFT
FAVORTES

Salmon with Spicy Avocado Feta Salsa
Ingredients (serves 2)

  • 2 salmon filets (about 1 pound)
  • 1 avocado, cut into small cubes
  • 2 oz of feta
  • 1/2 jalepeño, finely chopped (with seeds for more spice)
  • 1/4 cup chopped cilantro
  • Juice of 1/2 lime
  • Pinch of salt

1. Preheat oven to 400F. Drizzle a bit of olive oil on a baking dish, and place the salmon filets skin side down. Bake for 15 minutes or until salmon is flaky.

2. While salmon is baking, add avocado, feta, jalapeño, cilantro, lime juice, and salt to a bowl. Toss until everything is evenly mixed and coated.

3. When salmon is finished baking, spoon the feta avocado salsa over salmon, and enjoy!

RedShift Digital Marketing, 436 Seventh Ave, Suite 200,Pittsburgh, PA 15219, 412.697.2800