Case Study
Gateway Analytical
Client Challenge
Gateway Analytical specializes in analyzing chemicals and materials for many industries such as the Pharmaceutical and medical devices industries. They needed a partner with expertise in Google Adwords that could help them get leads. They also wanted help with their strategic priorities of expanding into service areas that they weren’t actively talking about and resolving various website issues. They called upon RedShift for our expertise in those areas.
RedShift Results
The partnership between RedShift and Gateway Analytical has been very successful. They received a lead from the adwords campaign that generated a 1M account. New sales opportunities have also occurred from the new service pages created and optimized on the website.
Generated in revenue from ppc efforts
increase in organic traffic (YOY)
RedShift Solution
Over the course of 9 months, RedShift met with Gateway bi-weekly to provide intel on what questions they were getting in the sales process, what services were being requested, etc.
Based on these findings RedShift created:
- A strategic content plan focusing on adding service pages to the website optimized for SEO
- Adwords campaigns for their highest revenue driving services
- Complete overhaul of their website which involved moving the framework to a new platform
“RedShift has played an instrumental role in helping us with our digital Marketing needs. We rely on their expertise and know-how to accomplish our most important Marketing needs and they have always delivered. The team at RedShift is courteous, fast and dependable. They always come prepared for our discussions, offer helpful advice to optimize and improve on our existing marketing program and can be relied upon to shift priorities as they arise. I would recommend RedShift to anyone looking for a partner to help with their Marketing needs.”
Antonio Scatena
Sales & Marketing Director