Case Study
American Gas Lamp
Client Challenge
American Gas Lamp came to RedShift as a small luxury lighting company looking to grow in ways it had never grown before. Overall they wanted to increase their digital presence. They were interested in improving user flow to products greater than their lamp builder, and increasing returning users to the site which is more likely to convert into a purchase.
RedShift Results
American Gas Lamp came to RedShift as a small company with little digital presence, they are now thriving in the digital space and are ranking exceptionally for their most important keywords. This partnership will continue to see impressive results in the digital space contributing to sales growth as well.
ranking for their most important keywords
open rate &; 12.4% click rate for email campaign
that has been running since Feb 2020
ranking for their second most important keyword that has a monthly search volume over 10,000 nationwide
RedShift Solution
Over the years, the project included:
- Improved website design to appear as the luxury brand they are
- Improved website functionality and On-page optimization
- Implemented ad campaigns across multiple channels
- Implemented tactics to build their email list
“We had to make major shifts in strategy, and growing in the digital space was something we weren’t well versed in. RedShift stood out to us because of their plan to help us do a lot with a little. I would recommend RedShift because they make you feel like you’re the biggest customer. Even if you are working with a small budget with several constraints, I think they’re going to do everything they can for you as they would for their biggest client.”
Patrick D. Jardini
President